do you know the 360° marketing strategy?
Marketing agencies play a key role in the success or failure of a business. As a brand, you need to use all kinds of data and insights to better understand your customers, their behaviours, their needs and their preferences.
With the right information and the right digital marketing strategy, the possibilities of reaching a much wider audience are enormous, but it is difficult to understand the entire customer journey without the right marketing strategy.
That's why it's essential to have a 360 digital marketing agency.
want to find out what it is and all the benefits it can bring to your business? We tell you all about it here.
what is 360º marketing?
A 360 marketing strategy is a comprehensive plan that focuses on reaching your target audience across multiple platforms and channels, and usually combines both traditional marketing and digital marketing channels, as it is integrated throughout the customer journey.
In essence, a 360 marketing strategy will ensure that customers have a positive communication experience, regardless of their location or the device they are using or not using.
A 360 agency is an agency that takes care of all areas of a company's online world and its communication. The aim of these agencies is for you to meet all of your objectives. They use all possible means to carry out their strategies and achieve more sales or other goals within an organisation.
It is about carrying out complete digital marketing strategies designed to convert and generate profits through the application of well-executed professional marketing techniques or disciplines.
360 marketing agency vs. traditional marketing agency
what differentiates 360 agencies from traditional agencies?
Mainly the services they offer.
Traditional marketing has as its main and only objective immediate sales, forgetting the relationship between brand and customer. Moreover, it is based on aggressive promotional strategies, focused only on the product or service. These are the main services that a traditional marketing agency can provide: aggressive marketing strategies that are not customer oriented.
360 marketing offers a completely different vision. Here the main objective is not immediate sales, but to take advantage of different digital marketing strategies to reach the customer in a non-intrusive or aggressive way. 360 agencies base their strategy on how to communicate with the target audience, taking advantage of all the channels that exist to reach them and convert them into an end customer.
why hire a 360 marketing agency?
Your business needs to have an online presence. We live in a completely digitalised world, and a business without an online presence is condemning itself. Having an online presence and gaining followers on social networks can mean, in the vast majority of cases, the difference between success or failure for an organisation. But it is not just about creating an account on social networks or creating a website on a page. You must know how to manage them and lead them to success; and this can only be guaranteed by a 360 marketing agency.
While there are things you can learn to do on your own, if you lack the necessary knowledge and experience, you may miss out on many indispensable opportunities. And while you are looking for the best design for your website, your competition may be gaining ground and you may be losing customers.
Google Analytics, search engines, SEO, SEM, ecommerce, hosting, direct marketing and other concepts may be completely unfamiliar, yet they are currency for an agency because they manage each of these (and many more).
Solutions provided by a 360° digital marketing agency
There are a host of services and solutions that a 360 marketing strategy can bring to you, and the best part is that you can choose them separately or, if you prefer a complete strategy, bring all of these solutions to your organisation.
Inbound marketing is a business methodology that engages customers by creating valuable content and experiences tailored to each customer. While outbound marketing interrupts your audience with content they don't always want, inbound marketing forms connections that customers are looking for and solves problems they already have.
It is a methodology based on the natural attraction of prospects with the goal of converting them into loyal customers. It leverages content marketing, SEO and social media to engage potential customers in a non-intrusive way and focus on their needs.
SEO stands for "Search Engine Optimisation". In simple terms, SEO refers to the process of improving your website to increase its visibility in Google, Microsoft Bing and other search engines whenever people search:
- The products you sell
- The services you provide
- Information on topics in which you have extensive knowledge and/or experience
SEO is crucial in order to rank high in the search results of your potential customers.
- SEM positioning
Search Engine Marketing (SEM) is a method of promotion and advertising that helps companies to better position their content among search engine traffic. Like SEO, search engine marketing helps companies to improve the search engine rankings of their content.
SEM helps companies attract public attention to their products and services through paid search engine advertising, an online marketing strategy in which companies purchase targeted advertising space at the top of search engine results pages (SERPs).
Web design and development
Whether you want to create a website for your business or you already have one but want to transform it, a 360 agency can help you do it. Web design focuses on giving a website an attractive look and feel using design tools, while web development focuses on bringing that look and feel to life using programming languages.
Both of these aspects are virtually impossible to do without expert help.
Social media management
A 360 agency functions as your social media manager. Social media management is the process of:
- Creating and publishing content
- Monitoring engagement and mentions
- Building a community of customers and influencers
- Reporting and analysing the results of your efforts
Depending on a company's objectives, this process can include just one or more than a dozen channels, from Facebook to YouTube. Regardless of the number of social networks a company uses, social media management is an integral part of marketing strategies and can generate a considerable return on investment (ROI).
Email marketing is a direct marketing channel that allows companies to share new products, sales and updates with the customers on their contact list. Its high return on investment (ROI) makes it crucial to most companies' overall inbound strategy.
Modern email marketing has moved away from one-size-fits-all mass mailings and focuses on consent, segmentation and personalisation. This may sound complicated, but marketing automation takes care of most of the heavy lifting. In the long run, a well-designed email marketing strategy not only drives sales, but helps build a community around your brand.
360 marketing agencies also function as audio-visual producers, often leveraging video marketing to reach potential customers in a natural, non-intrusive way.
Using video in marketing means incorporating a video format into your marketing strategy to promote your brand, product, service or message. Video marketing educates your audience effectively and helps increase engagement across social and digital channels.
do you want to hire a 360 digital marketing agency?
all the solutions mentioned above are at your fingertips when you count on Occam as your digital marketing agency.
Occam has years of experience and services that can completely transform your marketing strategy, as well as other services such as blockchain or video game development, so if you are interested in these areas, they can also be within your reach.
Ask for a consultancy and find out if we have what your company needs.