The transience is one of the most striking features of the internet world at the moment, users spend less and less time on websites, so having a good digital branding is essential to capture the user's attention at first glance. But, first of all we must make clear that branding does not only mean having a good logo and choosing the right colours for our website, branding is much more than that, what branding does is to create a good image around the brand.
Digital branding is simply branding that has evolved with new technologies, i.e. the same occupations in different scenarios, scenarios that are now digital and involve closer relationships between brands and human beings. They are spaces that are reinvented every day, spaces that multiply and of which we find more every day. All these scenarios end up complementing each other. In short, digital branding is everything that is carried out or transmitted in digital media around a brand that brings it notoriety.
How to plan a branding strategy
In order to plan a marketing strategy, you need to take into account several points that are key to the development of the strategy.1. Define the media
Once you have correctly defined your buyer persona, you will have a clear idea of the media in which to target them and in which media it is better not to appear because your audience will be null.2. You are not the centre of the world
In people and brands, talking all the time about yourself without caring about the other party is in very bad taste. If you don't care about your audience and don't spend a minute listening to their needs or what they can say or think about your brand, they will be unhappy and will see your brand with a negative image. So when you are going to address the audience and your potential customers, don't just talk about yourself and tell them about the incredible advantages of your brand, listen to your audience and try to be reciprocal and give them feedback.3. Always be on your toes
In order to plan your strategy well, you must keep in mind that you must be alert at all times, in any aspect, if your audience contacts you, respond quickly so that they feel that they can count on your brand in case of any setback. You must also be aware of all the changes that exist within your sector to be able to respond, if something changes in your world, you must know how to act and above all act quickly. Adapting your strategy to changes is very important to be able to follow it without mistakes.4. Never lie
In the digital world it is very easy to have "haters" and any lie you tell will be very easy to unmask, so do not hide anything from your users or tell anything about your brand that is not true, because a lie discovered in the networks can sink the image of your brand.
Brands are in constant change and construction, and these changes have to be made based on what users are demanding, you must constantly ask yourself what your audience wants, dialogue with them and offer them what they demand so that they choose you over another brand.
Advantages of digital branding
As we have already seen, digital branding is the present and the future of any online business that wants to have a good brand image, so it brings great benefits to brands, whether they are big companies or small businesses. We list them for you!1. Notoriety
Nowadays, in the 21st century, people no longer buy products thinking about the product itself, people buy brands, they look for the cache of a certain brand, if their favourite handbag brand launches a new one, no matter what it is, it is from that brand so it already has prestige. With branding, following a successful strategy, consumers will recognise us as a good brand and by being visible to others, they will decide to buy our products.2. Interaction
As digital branding, as its name suggests, is interconnected with any user who needs it, interacting with the users themselves gives rise to a personalised communication that will help us to learn from our mistakes and to ensure that users have a good image of us because of the treatment received. Of course, we must be quick in our responses.3. The user is the most important thing
As we have already repeated on different occasions during this post, the most important thing for a brand is the image that our consumers and potential customers have of us, and this is not only achieved with a good logo, a catchy slogan and a good communication. The user experience on our website is the most important thing, if they have a bad experience browsing our page, do not find what they want or find it difficult to perform some action, we are lost. At this point it does not matter the previous image they have of us. If I consider that a brand is very good and I decide to enter their website and it takes several minutes to load and then it is difficult to find their products, the mental image I have of the brand, will change.
why is this important?
In conclusion, digital branding is very important for your business because once you create your brand, the most important thing is the perception that users have of it. If your essence, your values, your beliefs and your enthusiasm are not reflected in the image of the brand, it will be considered a weak brand and you will not get users to trust you. If you do not have a good digital branding strategy, you will not make the right decisions, you will not be able to build a valuable brand for your customers.
Now is your time to put into practice what you have learned with this post, do not make mistakes in your strategy, check that your audience has a good image of you and strive to correct mistakes and continue to exploit the positive aspects of your brand.
start your digital branding strategy!