The evolution of marketing, social media and technology is leading to a real process of transformation and adaptation for companies. To take advantage of the new opportunities they bring is to join the path of change.
Social networks have become a fundamental tool for interaction between people and have been identified as great allies when it comes to growing your business and making yourself known globally.
what can we achieve through Instagram?
To begin with, many companies already have an Instagram Business profile, which gives them some special advantages to make themselves known and advertise. Our aim today is not to talk about this version, but to tell you what companies, regardless of their size, can use the Instagram application for.
- Increase traffic to your blog or website. To get users to visit your profile and reach your website, it is essential to add the URL of the site in the biography of the Instagram profile and include images of your articles or services.
- Increasing engagement, that is, creating solid and lasting relationships with the people who follow us on Instagram, a point that, at first glance, may seem complicated.
- Humanise the company's brand: to achieve this, it is important to show some images of the team, as well as having a story to tell. Showing personal and professional actions increases trust in your brand.
- Promote your products in a visual way beyond your website. Social networks offer the possibility to promote your brand beyond your own blog.
The advantages of this social network for companies can be an effective change in their digital strategy, which is why more and more companies are making use of this service, even within their own Inbound Marketing strategy.
If you want to know how Instagram Business works, we tell you about it in this link.
7 tricks to grow organically on Instagram
Growing organically is not a simple process, however here are some tricks that if you follow to the letter you will see results soon, and most importantly, stable:
- First of all, optimising your social media profile allows organisations to reach an optimal situation in which the best possible results are achieved. For this reason, optimising your Instagram profile allows you to help your users find you more easily.
- Take care of the quality of your content. Instagram is a social network that focuses mainly on the dissemination of photos and videos through stories or feed. Therefore, it is important that we take care of the quality of the images we publish as they will mostly be images of our products and must be attractive to our followers. In addition, it is important to know the size in which we are going to publish and adapt our images to it so that when we publish them we do not have to cut a part of them.
- Growing on Instagram is a task that requires consistency. Consistency goes hand in hand with the frequency of publication, which is why you will not grow if you publish once a week. Ideally, you should find a balance. There is no exact frequency of publication, but it is recommended that you publish 3 times a week. Be consistent and keep in mind that the Instagram algorithm takes into account the interests of users, the accounts you interact with, the novelty and interaction, which is crucial in the first hour of your post's life.
- Publish content that invites participation, so that your followers feel feedback from you. This is why the social network has different functions to improve the engagement of your audience. Surveys, questionnaires, questions, a countdown, are some of the interactions that will allow you to establish a more direct relationship with your followers.
- Using hashtags related to your brand will help your followers to see you every time they search for content related to those searches. Studies and statistics show that using between 3 and 5 hashtags is the best for this social network. It could be described as the keyword of social networks, as they are useful for classifying the content of your publications.
- Change your public profile to your company profile. If you haven't done it yet, it's time to take the step. This will be a very useful tool for you as it helps you to know what your audience is like (ages, gender), at what time your followers connect the most and you can publish content, insert the call button to your company from your own profile, etc.
- Take advantage of all the tools that the application offers you. 62% of users who regularly use Instagram Stories say that they have felt more interested in a product when they see it through these. And like Stories, you can also use Reels, IGTVs, among thousands of possibilities that the platform gives you.
The importance of a good social media strategy
Social media came on the scene a couple of years ago, and not only that, but over the years it has improved its look and functionality. It is difficult to define point by point the amount of results you can get as a result of a good social media strategy.
Social networks play a fundamental role in marketing strategies, in general, and Inbound Marketing, in particular. Not surprisingly, they not only allow you to give more visibility to the content you create, but also to interact by creating conversations. Social networks are the perfect scenario that serves as a mirror of the following elements:
- Company values.
- Reputation.
- Consolidation.
- Interaction.
- Interest.
- Empathy.
- Needs detector.
Instagram is a very easy and intuitive network to use, but at the same time it has its degree of complexity if we really want to get its full potential. You should know that growing naturally on Instagram takes time, you do not get results in the short term and often not even in the medium term. But if you want to do things right and establish strong and solid pillars around your brand in this social network, I am sure that these tips will help you achieve your goal.
