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Digital marketing vs. internet marketing, how do they differ?

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Digital marketing, internet marketing, marketing, marketing, marketing and more marketing, these are just some of the terms that most companies that strive to have a good marketing strategy have to deal with. In many occasions, the term "digital marketing" is used as a synonym for "internet marketing", but are they the same? The answer is no. And in this post we are going to clarify the differences between the two.

To begin with, we are going to define both terms in order to have a clear idea of each one of them before starting with the differences they present.

Digital marketing

First of all let's define digital marketing, this is the application of marketing strategies that are carried out in digital media. Therefore, what digital marketing does is to use the online channels that exist on the internet with the intention of promoting the benefits of your products. This is currently one of the best ways to reach your consumers.

Internet marketing

On the other hand, internet marketing is not exactly the same as digital marketing. We understand internet marketing as a method that consists of building a presence for your brand on the internet that ends up converting user traffic into real sales.

are there really differences between them? There are, but they are very subtle differences, which is why most of the time these terms are used as synonyms. You could say that digital marketing is the same as traditional marketing, but it has come to be used on the internet instead of on paper. Internet marketing is really part of the digital marketing strategy and is mainly dedicated to exploiting internet channels. Therefore, they need each other in order to function properly.

Advantages of digital marketing

Digital marketing is always a good thing in this day and age, it helps your business to be interconnected with all platforms and to reach a larger number of customers, you increase your traffic enormously.

1. Cheaper campaigns

The investment in digital marketing is very different, connecting with your audience in a global way is very simple and above all, it does not require any cost. The investment for this type of campaign is huge in terms of time. To save money, you must spend a lot of your time, but it is worth it when you see the results. After all, by making an effort in digital marketing, you will get your audience to value it and that will lead you to create closer relationships with your customers, which will result in them recommending you to others, at which point the investment of time will have been worth it and a lot of it.

2. It is measurable

At this point, any strategy you want to carry out must be measurable numerically to be able to calculate the data in real time. Statistics are what will help our business to improve and find out where it is failing so we can strengthen those points. So knowing the ROI (return on investment) of your company is very simple, so you can optimize your strategy to the maximum and not lose money "foolishly".

3. More loyal customers

In the digital world, it is much easier to communicate with customers, the public likes this constant interaction, which will make you stand out from the competition and add value to your brand that others do not have. All this ends up helping your brand to build customer loyalty, if they feel part of the brand and share your values, they will continue to count on you before your competition and above all, most importantly, they will buy again and again.

4. Segmentation

Another of the advantages that marketing offers us is the possibility of segmenting campaigns and thus better reach your target audience. Knowing our buyer persona, we can target campaigns to the population that interests us most. If our campaign is on instagram, it will be better to direct it to a younger audience than if our campaign is in a newspaper or on television.

Advantages of internet marketing

1. Global

Internet marketing allows you to open yourself completely to the world, your brand will become more important and will be able to have a presence in any country or part of the world, so you will meet the objectives of internet marketing, which is to sell your products and services to as many customers as possible, thanks to this advantage, you can sell anywhere in the world and anyone, wherever they are, can know your brand. Before you were limited to your location, now none of that matters.

2. Internationalise and expand

Thanks also to the previous point, it is not difficult for the brand to cover an international coverage, just as with national expansion, a company from Granada can sell online to Barcelona or even Colombia, which is a great opportunity for expansion that did not exist before, and all this, as in digital marketing, is available to any company for free.

3. Community

By creating an objective audience around our brand, we will be generating a large amount of information that will help us to get to know our audience even better, this will help us to create bonds with our customers and they themselves will help us to spread our brand and our products. Thus, having followers to defend us, we can come out on top in the face of a reputation crisis, something very common.

In summary, internet marketing is within digital marketing, and focuses on converting users into sales by creating a good brand image, while digital marketing is much more, covering all types of consumer contact in addition to social media campaigns, mailing, etc. What is clear is that there are many reasons to start designing your online strategy, the advantages are getting better and better and we are finding more and more, so what are you waiting for to boost your online business?

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