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The importance of infographics in your Inbound strategy

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remember, a couple of months ago we were here talking about infographics, and today we've done it again, we've come to remind you of their importance, but from a more updated point of view, more in line with today's trends and tomorrow's market expectations.

At Occam Digital Agency we give special importance to visual aspects. Infographics, images and videos are excellent resources for your users or potential clients to retain and understand the information. Your audience is in a hurry, running from one place to another. So, the clearer and more concise you are, the better.

Your target audience will appreciate it.

Reasons to use infographics on the web

do you want to create the perfect infographic? As the years go by, the number of audiovisual content present on the web is increasing. This is an understandable phenomenon if we take into account that "55% of users who visit blogs spend less than 15 seconds browsing an article", according to data from VGS. In this post we are going to tell you the reasons why you should include infographics on your website:

  • Because people have the ability to assimilate visual information faster.
  • It is an effective way to promote your brand and gain visibility in the internet world.
  • They are a good support to encourage motivation and encourage the public to read the rest of the content.
  • They are perfect for conveying messages in a simple way, as it helps to understand them.
  • They make it possible to summarise a large amount of information and highlight essential information.
  • It is a favourable way to engage the audience.
  • It allows you to attract potential customers to your website and increase the number of visits.
  • It makes it possible to create clear and direct messages.
  • It takes very little space to tell great ideas.
  • They are perfect images to share on social networks.
  • If you are thinking of explaining a concept to your audience, infographics can be a good option for them to remember it .

have you already started to include infographics in your brand? What approach are you giving them? How far are you willing to go with them? What kind of design are you using in their creation?

Infographics in content marketing

can we talk about the ideal companion for content? That's right. Infographics are a means of visual communication in which to express in an original and creative way everything you have to tell your audience. The common reader, just like you or me, comes across this type of images every day and uses them to inform himself about a topic or issue that interests him. Moreover, they allow him to integrate the data in a much deeper and understandable way.

Once again, the average reader is reading less and less, so these types of images serve to capture the reader's attention, stir up their stimuli and reach them in a quick and direct way.

Explaining complex data is a complicated task in itself, but infographics can make the path easier. The combination of text and images creates a direct path to understanding. Graphics and pictures can associate meanings and keep them in the memory.

so... Do you want to explain a complex piece of information?

are you thinking of telling a story? Do you want to have fun using your imagination? Are you thinking of going all out to give your creativity free rein? Did you know that they can play a decisive role in your Inbound Marketing strategy?

Infographics have become an important point in the world of marketing and all experts agree on the success of infographics in content marketing.

there are no secrets to success!

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