In simple terms, a blog is a web page where short articles with updated and fresh content on specific or free topics are published on a regular basis. That's right, free. A blog provides a space where you can express your ideas, interests, experiences and opinions. It is also a very useful digital tool whose main objective is to establish a communication channel between companies/brands/people and users in order to solve doubts and share information.
Nowadays, many businesses already have a blog as a complement to their website. If you don't have one yet, we encourage you to create one. There are some free tools to do it such as WordPress, Blogger, Wix, Medium, Tumblr, among others. These blogging platforms are easy to maintain because they have content management systems, templates, are highly customisable and, best of all, help to build community. Having a blog gives you more credibility because it humanises your business and makes more people trust you, your products and your recommendations.
You should know that a blog improves your positioning in Google because, if your website is not very large, you may have problems positioning your keywords. Therefore, having a blog broadens your spectrum of keywords so that Google can show you in their results. Loyalty is another advantage of having a blog, as you will get more users to visit your page and they can access news, offers, news, etc. Once you have created a community of subscribers, they will not only be aware of your news, but they will spread them.
5 steps to know how to position your blog on Google
Now, we know that you are still wondering how to position your blog on Google. Let's go step by step. Before telling you how to do it, we would like to recommend the following: if you have a company blog, it would be good to have your blog managed by a SEO professional. If you have a personal blog, you can continue to manage it to give it greater visibility. Whatever your case, we leave you with these tips that will make your blog grow.
1. Select your keywords
Antes de comenzar a redactar, es importante que hayas seleccionado las palabras clave de tu negocio. Es decir, las palabras con las que los usuarios te buscarían en Google. Por ejemplo, si estoy buscando información sobre “palabras clave”, seguramente escribiría en el buscador: “qué son las palabras clave” o “palabras clave significado” o “definición palabras clave”, entre otras. Es importante que conozcas herramientas como Google AdWords o Übersuggest para realizar la búsqueda de las palabras clave de tu blog. En el caso de que tu palabra clave pueda estar muy solicitada, prueba con una mucho más específica con la que no tengas que competir tanto con otros. ¿Qué queremos decir con esto? Por ejemplo, imagina que quieres ir a Cancún, pero no tienes mucho presupuesto para el hotel. Puede que tu búsqueda sea “hoteles baratos en Cancún” y no es que esté mal, sino que la cantidad de opciones que aparecerán será infinita. Por ello, te recomendamos ser más específico a la hora
2. Create hooking titles
Puede que el contenido de tu publicación sea valioso, pero si tu título no atrae al lector, nunca leerán tu artículo. Por eso, para saber cómo posicionar tu blog en Google, usa títulos llamativos como “Cómo crear un blog en 5 pasos” o “5 pasos para crear una web” “Guía rápida para aprender a usar…”. Recuerda incluir tu palabra clave en el título, así como evitar crear un título muy largo. Enfócate en los verbos y adverbios, por ejemplo, liderar, crear, consolidar, destacar, rápidamente, fácilmente, etc. Un número siempre ayuda: 5 trucos, 5 pasos, 5 formas, 3 estrategias, 7 métodos. Incluye un diferenciador como en menos de 5 minutos, lanzamiento oficial, versión final, etc. No olvides que las primeras 3 o 5 palabras de tu título son las que tus suscriptores leerán, así que trabaja en tu título para enamorarlos a primera vista.
3. Avoid duplication of content
If you don't come up with ideas, get inspired. Don't copy yourself, just look for information that can help you create your own. Write down ideas that you find interesting, constantly read other blogs related to your niche or your topic, magazines, newspapers, read without measure. Recycle publications, that is, use the topics of publications that have worked for you before giving them another approach. Write about current topics, find out what is the trending topic in your sector and give your opinion about it. Don't lose sight of the comments, but rather take advantage of the ideas or recommendations of your readers to create new content. Social networks are also a good source of information. Look for inspiration in them.
4. Share on social media
Social networks are the first window to your blog. Use them. We recommend that your blog appears on your social networks so that you get more visits and your community of subscribers grows. Make frequent posts on your social networks about your blog articles. We also recommend that you highlight the share buttons on your blog and place them in such a way that they are visible to the user. To know how to position your blog on Google it is also important that you build loyalty among your readers by offering them the opportunity to subscribe to your blog through a post on your social networks. Make sure that your community on social networks is also present on your blog.
5. Say NO to spam
I want to be known all over the world... Yes, but not everyone wants to know you. It is important that they know who you are addressing and not to send emails to everyone. If they have not requested your content, do not send it. This will only cause them not to read you and it will be boring to see an email from you in their inbox. Also, if you are interested in other blogs, they will end up being interested in your content. That is why we recommend that you do not participate in conversations to promote your content, for example, in forums with comments like "go read my last post about...". Do not push it. If your content is useful, it will be shared.
In short, to know how to rank your blog in Google you have to do a good job and publish quality content frequently. If you provide interesting and current information, your readers will come back to you again and again. And don't lose patience, ranking is not a task that will be achieved in the blink of an eye. Enjoy the process.