Your website is the most precious object of your business and the letter of introduction of your company. You must make sure that it meets all the requirements and advantages that make a website attractive and, above all, that it attracts the attention of potential customers.
The design of the website, its structure, its contents, and even the amount of traffic it can attract depends directly on the CMS (Content Management System) you choose, so it must be a reliable and secure one.
To help you with this decision, today we bring you the perfect solution in the form of the combination of two of the most popular web content management systems: HubSpot and WordPress.
And don't worry if your current website is already on WordPress, because now more than ever you can benefit from the value that HubSpot can bring to your marketing efforts.
find out how the HubSpot WordPress plugin can help you increase the value of your website!
HubSpot vs. WordPress - What's the difference?
Normally, when we heard HubSpot and WordPress in the same sentence it was because we were comparing them. As two of the big web content management systems, the final decision came down to which was the best or most suitable for your needs. Now the options are not limited to one or the other, but you can have the best of both in one thanks to HubSpot's integration with WordPress.
WordPress, a popular choice for many small businesses, is an open source content management system platform that relies primarily on third-party plugins to optimise and customise your website.
HubSpot is a cloud-based content management system that connects multiple management streams, both service, sales, marketing and CMS in one place without the need for plug-ins.
In the following illustration, we show some of the most important features of this content management system:
Source: Own elaboration
While both WordPress and HubSpot can be used to create websites that attract visitors and help convert leads into customers, the added advantages of HubSpot for hosting other marketing elements such as CRM, reporting dashboards and email marketing help business owners and marketing teams keep their marketing efforts in one place.
If you've already built your site using WordPress, don't worry - with the HubSpot-WordPress plugin, you can get the benefits of HubSpot's marketing platform within your WordPress site.
Benefits of integrating HubSpot with WordPress
Integrating HubSpot with Wordpress will allow you to access HubSpot's main functionalities from WordPress, without having to navigate between the two platforms. Here are the benefits of integrating HubSpot with Wordpress:
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CRM and contact management
Your CRM in the HubSpot-WordPress plugin is your company's command centre. It's the place where you can track every customer interaction and get a complete view of what they do. You can also use it to manage or automate marketing, sales and service processes.
With HubSpot, you don't need to jump from one tool to another to keep track of everything. It offers maximum visibility of customer interactions across all teams in your organisation, so all teams, from marketing to sales to customer service, are on the same page.
One of its great advantages is that if you're planning to grow your business (or already are), HubSpot has the tools to grow with you.
The following features of the HubSpot-WorPress integration will be tailored specifically to your business needs:
- Lead generation and management
- Pipeline management
- Email marketing
- Reporting dashboard
- Contact management
- Lead tracking
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Email marketing
want to improve your email marketing campaigns?
With HubSpot you can explore different automation features, create professional emails in minutes and send them to your entire contact database quickly and easily.
Their email marketing software tool includes features such as:
- 20+ pre-designed email templates that are tailored to your campaign goals, you can choose from templates such as newsletters, eBooks, welcome emails and much more.
- HubSpot's drag-and-drop email builder - if you're not convinced by these options and want to add a personal touch, HubSpot makes it easy - adjust typography, layouts, colours and more to create campaigns your subscribers will love!
- Automated email, tracking and A/B testing. Send emails every time someone fills out a form or interacts with your live chat and chatbots. You can send messages immediately or schedule messages to be sent later.
Email is one of the most effective ways to stay connected with your audience. With email tracking, all your emails are recorded in your database. You can measure the engagement of each email with reports on open rate and click-through rate, and use that information to improve campaigns.
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Forms
want to know the easiest way to get to know your visitors better?
Ask them directly.
The problem is that forms can come in so many different shapes and sizes that it's hard to know where to start, which is why HubSpot has options for you.
HubSpot's form builder and pop-up plugin give you the power to create or edit forms in just a few clicks.
HubSpot gives you the option to choose from a variety of settings, colour schemes and fonts, or start from scratch. It includes an intuitive form and pop-up builder that simplifies the process, no matter what type of form you have in mind.
prefer to stick with your form and popup plugin? No problem, HubSpot integrates with most WordPress form builders, form creators and popup builders so you don't have to worry about a thing.
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Live chats and chatbots
want to be available 24 hours a day for your visitors?
HubSpot's live chat for WordPress streamlines the customer experience, making it easier than ever to interact with prospects, convert them into customers and provide the support they need.
HubSpot's WordPress live chat software offers:
- Custom styling to match your website.
- A variety of bot options
- Real-time messaging on the go through HubSpot's mobile app
- An integration with Slack to receive and respond to chat notifications
- 24/7 live support on autopilot
In addition, their free live chat feature will help you convert your website visitors into customers by providing insightful, real-time support.
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Analytics
Customers browse your website, but what are they really looking at?
The HubSpot WordPress plugin gives you a direct, visual answer.
With built-in marketing analytics (email analytics, traffic analytics, WordPress analytics), it's easy to understand which marketing actions are generating the most results... and which ones you need to fix. See firsthand how your forms, CTA's, live chats and chatbots, email marketing campaigns and your sales tracking are helping to grow your business.
- Get a full picture of who is on your site
which pages are most popular, who visits the pages, how long they stay on the site, which parts of the site they spend the most time on, etc. With this plugin, you can see everything about your visitors' behaviour in one place, and learn how to convert them into customers!
- Get detailed reporting across all marketing channels
Create detailed reports on the performance of different assets, from blog posts and landing pages to email campaigns and more. You can organize these stats into dashboards in your plugin, so you can easily see how your website is performing and make decisions based on real data.
want to integrate Hubspot with Wordpress?
At Occam we specialise in inbound marketing, software development, mobile apps and much more. Your business website is the showcase of your services and products for your potential customers, so it should include the best features.
how can you integrate HubSpot with WordPress? Let me tell you: extra help is going to be necessary.
That's why at Occam, we're happy to help you do it, just get in touch with us and voila, we'll get to work!
