Finding a CRM (Customer Relationship Management System) that is intuitive, user-friendly and easy to use was a challenge for businesses until HubSpot came along.
One of the main reasons for this is that HubSpot excels in many departments - it is not a tool targeted at a specific activity, but offers extensive features and functionality that can be leveraged by teams within a company without the need to be experts in the configuration and use of the platform.
HubSpot's CRM has the customer as the main core of the business, and offers an intuitive platform that integrates the different activities of the marketing, sales and customer service departments.
Today we tell you about all the advantages that HubSpot CRM can bring to your company.
HubSpot CRM: how does it work?
CRM platforms provide a single source of information that allows teams to deepen their customer relationships and deliver the best customer experience possible. HubSpot CRM is among the most popular and widely used customer relationship management apps on the internet.
HubSpot, unlike other CRMs, has a centralised database that allows users to align their marketing, sales and customer service efforts and deliver the best customer experiences.
HubSpot's CRM is very easy to use and has many features that are not as complex compared to other CRM alternatives. Currently, the platform makes available to its customers a set of complementary tools that will centralise all the information of your company, allowing you to optimise the time that different teams spend managing information so they can focus on their customers.
The tools available are as follows:
- Marketing Hub, for the management of marketing campaigns with automated segmentation based on CRM.
- Sales Hub, which enables rapid pipeline and opportunity management by connecting the platform between marketing and sales.
- Operations Hub is an excellent choice for RevOps teams looking to eliminate organisational silos.
- CMS Hub, the content manager for creating a website and landing pages, with the option to create forms, CTAs and other lead magnets that connect directly to the CRM.
Advantages of HubSpot CRM
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HubSpot CRM is FREE
The first thing you should know is that this content management system has a free version. One of its great advantages is that the free version offers very useful features to get started and become familiar with the platform.
While there are a number of free online software and tools that offer business owners various benefits at no cost, not all of them offer the same value as HubSpot. HubSpot's CRM offers a wide range of integrated features and functionality right out of the box, without the need to pay exorbitant prices for it.
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Take social media to a new level
Social media is a vital part of any inbound marketing strategy. It can also be difficult to execute amidst the hustle and bustle of a company's day-to-day activities, but without constant communications, interaction and posting, it's worthless.
HubSpot's CRM allows you to connect all your social media accounts (Twitter, Instagram, LinkedIn, ...) to the platform. Through any of these channels, you'll be able to extract useful customer data and even personalise the emails you send to your prospects and customers.
The secret to staying on top of your social media is to schedule your tweets or posts in advance, so they run in the background when you're too busy to spend time on them. HubSpot has a great social media calendar and scheduling system with great visibility that makes social media management a breeze.
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Communications tracking
Documenting and tracking communications with prospects can be a headache for sales departments - it's necessary, but it gets in the way of the core task of selling products and services.
HubSpot's CRM system solves this problem nicely, as it allows you to email customers directly from the platform, immediately collecting the information in the lead's contact record.
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Alignment of marketing and sales teams
The inbound marketing methodology is based on the idea that, to get the best possible results for overall business growth, sales and marketing teams must be aligned. Therefore, HubSpot's CRM offers a comprehensive set of sales tools that work hand-in-hand with marketing tools to help you get both teams on the same page, and can work towards your company's growth goals.
what does this mean in practice? It means that if a lead visits a landing page you create or opens a promotional email, you'll have a record of it in one place. This saves you from having to use multiple systems to get information and ultimately saves you time.
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Website integration
Although the free version does not offer this feature, you can enjoy it if you subscribe to the premium version. HubSpot premium has several additional features, one of which is the website integration feature. This feature will notify you when a lead visits your website. You can find out what pages or information they viewed on your site and make marketing decisions based on that.
HubSpot CRM offers answers to all your business related questions
HubSpot offers a wealth of information that is relevant to your business. And it's real information, supported by real data. Without relevant customer information, your team members won't be able to answer questions like:
- who are our customers?
- where are they located geographically?
- how do we contact them to introduce our new products?
- what does our current customer base look like?
HubSpot CRM answers all these questions.
if so, Occam is your perfect partner to help you integrate and implement all HubSpot tools in your organisation so that your team's strategies are guaranteed to succeed.
