want to make your workflow much more efficient? HubSpot integrations have arrived as the main tool to simplify and automate a company's daily tasks.
These integrations range from combined marketing, sales or operations tools, and offer a wide range of possibilities for a company's departments. Depending on the nature and purpose of your business, there are different types of integrations you can make with HubSpot to carry out the day-to-day tasks of your organisation.
And each of these HubSpot integrations has its own characteristics and advantages that can launch your company to success. Do you want to know what they are?
join us to find out!
what are HubSpot integrations?
HubSpot integrations are connections between HubSpot's CRM platform and other third-party tools or applications. This allows data to flow between the two platforms automatically without the need for external or manual intervention. The result is a complete application that combines the functionality of both platforms into one.
HubSpot integrations automate repetitive tasks in your business so you can better focus on your core objectives. One example of this is the WordPress integration with HubSpot's CRM. This integration allows the automation of WordPress forms so that each new form submission is automatically sent to the HubSpot database.
In short, a HubSpot integration is the addition of functionality from another software or application to the HubSpot platform to facilitate content management, customer relationship management and internal processes within an organisation. The latter varies depending on the type of integration being carried out.
Types of HubSpot integrations
HubSpot integrations vary according to the business needs of each organisation. There are no perfectly defined categories, but depending on the nature of each application and its use, we can include that integration in a differentiated classification.
The following is a list of integrations that connect with HubSpot, but can also connect with other applications.
- Advertising app integrations: These integrations are made up of apps that market to and reach your target audience. These apps display data on the success of your ad campaigns, and the leads that come from these campaigns are automatically added to your HubSpot CRM, so you can learn more about the people who interact with your ads and convert them into customers.
- ABM integrations - ABM stands for account-based marketing, and ABM integrations allow you to leverage account and audience data to tailor messages, CTAs and marketing strategies to close deals and engage customers.
- Analytics and data integrations - These integrations help you measure your success across a range of analytics platforms. You can view your data in a variety of ways and make sure all of this information is well organised in HubSpot for your team to review at any time. These integrations provide a complete view of which of your efforts are working and which need to be tweaked.
- Connector integrations - Connector integrations give you access to dozens of applications that sync with HubSpot to save you time and add functionality to the platform. Some connector integrations offer a wide range of applications and others have more specific types of applications. There are also connector integrations that can help you create a custom integration that fits your needs.
- Ecommerce integrations - If you have an online shop, ecommerce integrations are a great way to see what your customers and visitors are doing while they're on your website. By connecting these apps with HubSpot, you'll know the exact moment when your visitors most frequently abandon your site or their carts, so you can generate engagement and regain their interest.
- Email integrations - Email integrations help you track a lead's interactions with sales reps, personalise your email automation with specific contacts, and measure the success of your email marketing campaigns among your target audience, all from within HubSpot.
- Sales integrations help you bring together your sales tools, tactics and lead information using HubSpot, keeping your marketing, support and sales details in one central location for all teams to access, analyse and reference as needed.
- Social media integration - Knowing your social media followers is an important part of a successful marketing strategy. Social media integrations allow you to get to know your followers, understand the type of content they share and interact with, and automate specific parts of your social media strategy.
5 advantages of HubSpot's different integrations
Integrating platforms with HubSpot offers several advantages, the following are the five that we consider the most important.
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Boost your sales: shorten the sales cycle, save time and make money faster
One of the biggest benefits of HubSpot integrations is how synchronisation shortens your sales cycle, saves you valuable time and allows you to make money faster. Two-way synchronisation ensures that you are always up to date on all activities in your sales pipeline, and its insights allow you to close deals faster.
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Streamline your processes and improve communication with seamless two-way synchronisation
HubSpot integrations can improve communication between teams and provide incredible visibility across all stages of the business. Won deals will automatically transfer from HubSpot to your other software and vice versa. This two-way sync is an incredible way to reduce unnecessary manual work and focus on what really matters: your customers and their needs.
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Get complete visibility of your business and customer lifecycle
HubSpot's integrations deliver clear, reliable data that gives you improved visibility into your business insights, and you can use this data to track every stage of your customer lifecycle, so you can reach and engage new customers, nurture your relationships with them and retain them faster than ever before.
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Nurture your leads
A strong integration with HubSpot can provide you with valuable information that will help you nurture leads and build stronger relationships with your customers. This information can also help you create better strategies and ensure you get more deals and increase your sales.
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Build an omni-channel data infrastructure
Finally, integration with HubSpot contributes to the development of modern omni-channel business systems, and that has wide-ranging implications for your business and the customer experience it delivers.
The omni-channel approach emphasises the elimination of data silos and aims to create a system where customers, data and employees can move seamlessly between systems and channels.
want to integrate your tools with HubSpot?
Whether it's sales, marketing, advertising or customer service, HubSpot offers integrations for all these areas of your business. The only decision you have to make is to decide which area of your business you want to enhance.
Occam is happy to help you integrate your favourite tools with HubSpot , just get in touch with us and voila, we'll get started!
