are you thinking of investing in HubSpot's CRM for your company?
If so, it's important to know that it's a comprehensive and robust tool, which may take a little longer to get used to its features, but there is the perfect solution that can make the transition to this new tool as smooth as possible: work with a HubSpot partner agency.
HubSpot's platform offers a wide variety of tools, and you may worry that your team won't be able to handle and implement them correctly and in a timely manner. It's a realistic concern - but that's where a HubSpot Solutions Partner comes in.
Today we tell you why it's crucial to have a HubSpot partner agency.
what is a HubSpot Partner Agency?
Becoming a HubSpot Partner Agency is not an easy accolade; it's not a title that anyone can pay to achieve.
A HubSpot Partner Agency is a digital marketing agency that has met the specific criteria and certification required to be named a HubSpot Certified Partner (or Solutions Partner).
HubSpot partners go through a rigorous certification process and must take practical exams to demonstrate their skills on the HubSpot platform and their competencies as customer advisors.
Elite agencies must understand the HubSpot system, its capabilities and how to help their customers grow using the platform. Agency partners are required to have expertise in sales, CRM, customer service, web design and IT services - all critical aspects of business success.
Certified HubSpot partners receive access to additional training and tools, as well as the opportunity to connect with other agencies in the HubSpot ecosystem - a distinct advantage for customers who partner with a HubSpot agency partner.
The HubSpot partner programme is designed for agencies that are highly focused on the success of their customers.
A HubSpot partner agency will help you capture inbound leads through:
- Content creation
- Marketing automation
- SEO
- Social media
- Sales enablement and more
what levels of HubSpot Partners are there?
The HubSpot Solutions Partner programme consists of tiers that any digital agency can go through to achieve a higher partner status. There are three tiers: Platinum, Elite or Diamond Partner.
HubSpot Partners are placed into tiers according to:
- Their success with inbound marketing
- Engagement and software usage
- Recurring revenue
- Customer retention
The tiers help indicate the agency's level of expertise and success in growing their customers' business and revenue using HubSpot.
Benefits of having a HubSpot Partner Agency
HubSpot has over 2,500 partner agencies in its repertoire, so there are many options to choose from. First and foremost, you need to understand exactly what a HubSpot partner agency can do for you and how their services can benefit your business.
That's why today we're bringing you the main advantages of having a HubSpot partner agency:
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24/7 HubSpot CRM support
This may seem obvious, but it's important to stress that as a HubSpot partner, a marketing agency can help your team make better use of the HubSpot CRM and all its tools.
In case you don't already have HubSpot, this partner will help you integrate it into your company, train your team with all its tools and guide your organisation step-by-step on how to use the CRM.
If your team is already using HubSpot, an agency partner will help you figure out how to optimise it, study your website analytics, talk to your sales and marketing teams, and implement new strategies to help you get better results across the platform.
HubSpot CRM is a powerful tool, but it takes hard work to master. Partnering with a HubSpot Solutions Partner minimises that work and gives you a HubSpot coach on call 24/7. When you're having trouble figuring out a new tool or troubleshooting a system issue, your support team can fix the problem in no time.
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Cost savings
Buying the HubSpot software and onboarding service comes at a price, and even though it's an annual fee, it's well worth it. However, a HubSpot partner usually offers these services at a lower price.
In addition to HubSpot software, you may also need to hire an in-house digital marketing team. This comes with additional financial obligations, such as recruitment, training, salary and other overheads. By hiring a digital marketing agency, you can avoid incurring these costs, and you also get a full marketing team that can help you acquire leads, increase your business sales and build customer loyalty.
All for a much lower price than working with HubSpot on your own.
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Alignment of marketing and sales teams
When you work with a HubSpot Partner, you get more than just a bunch of top-notch marketing tools and advice - you also get sales support, which is not something you see from every marketing agency out there.
The inbound marketing methodology is based on the idea that, to get the best possible results for overall business growth, sales and marketing teams must be aligned, so HubSpot's CRM offers a comprehensive set of sales tools that work hand-in-hand with marketing tools to help you get both teams on the same page, working towards your company's growth goals.
The HubSpot Partner Program offers partners training in both sales and marketing. That means your HubSpot partner (if you choose a full-service agency) is able to train your marketing team as well as your sales team, providing tools, content offerings and training that will help your team shorten the overall sales cycle and close deals with more qualified leads.
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Fast results
It is common to find that some B2B companies still struggle to get results after months of using the HubSpot application. This is mainly because they do not have a HubSpot partner who can guide them in the knowledge and use of the platform. In addition, there are frequent updates that an untrained staff may not have access to or be able to implement effectively.
A HubSpot partner will fill this gap because they have been there before. The team typically has years of inbound marketing experience and access to real-time platform updates, and it is precisely this experience that makes it easier to deliver results on time.
With a HubSpot partner agency, you can:
- Achieve marketing goals faster
- Learn how to get the most out of the HubSpot platform
- Increase leads and sales
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Be goal-oriented
Any partner you choose to work with, whether HubSpot or not, should be goal-oriented and customer-centric.
A tenacious HubSpot partner should implement regular reviews as well as a strategic roadmap to achieve what has been agreed.
The relationship between client and agency is based on accountability and delivering results. Working with a goal-oriented agency leaves you more room to focus on other areas of the business.
Occam: your full-service HubSpot partner agency
We can't speak for all HubSpot partners, but one of the best things about working with Occam is that you have access to a wide range of services under one roof. We have marketing specialists, strategists, designers, developers, copywriters and more, so whatever your business needs to succeed, we can help.
Getin touch with us and start a new adventure where the success of your business is the number one goal.
