The decline in sales in physical shops is leading companies to invest in the area of business that seems to have suffered the least from the consequences and which, in many cases, has even become a lifeline: e-commerce.
This new sales channel, experts say, will grow even more in the coming years, which will shape the business model of thousands of entrepreneurs. However, once immersed in the world of digitalisation, the race continues.
why is SEO important?
The Internet is a huge ocean in which there is a lot of competition and the chances of your company being found are very low. If you are not well positioned, you will not appear in the first search results and this will worsen your sales.
Most internet users use search engines, mainly Google, which has 92% of the market share, according to data from the e-commerce services company Trusted Shops. Moreover, users no longer carry out direct searches via URLs and normally access the web pages of the first results that appear in the search engine, which makes positioning an essential instrument for entrepreneurs.
In order to carry out this strategy, the first thing to do is to know the language that defines web positioning and the tools to improve it.
SEO positioning is equally important whether you are new to this world and are taking your first steps with an online project, or you have already had your website for some time. Therefore, we are going to give you a series of guidelines to follow when publishing your content, so you will see how organic positioning in search engines improves at the same time as your traffic.
What is SEO
To achieve a better positioning in search engines and improve the visibility of your website in the organic results of the different search engines, it is of vital importance to take into account SEO.
Search Engine Optimisation (SEO) is important to make your website more visible through search engine optimisation and thus have a higher authority in search engines. Carrying out a successful SEO strategy will help you to get more people to find your company's website and thus attract more potential customers.
what is the purpose of SEO? The idea is for your website to appear at the top of the first search page of search engines, as we know that these are the most likely to be consulted.
The 7 steps you should follow
Before starting to write an article for your website or blog like crazy, we must stop for a moment and think about what we are going to write and study the way in which we are going to do it to attract our readers and keep Google happy.
In this way, we present you the 7 fundamental rules to improve the SEO positioning of your articles:
- Identify the keywords
Just as when you are going to create a website or blog you must develop a keyword strategy to guide your positioning plan, when you create an article you must develop or take into account this strategy.
You can use the Google Trends tool, which allows you to see what people are searching for on Google. If you have a Google Adwords account, you can also use the free Keyword Planner tool, which helps you find the words or phrases that users search for most according to language and country.
A good rule to follow to speed up your work is to organise the keywords by categories or services and in order of importance. To select the right keywords we have to take into account the competition for that word (the higher the competition, the more complicated it will be to rank for it) and the monthly search traffic.
- Strengthen your content
Your content must be useful, original and creative. Before selling your product or service think about how you can help your buyer persona, then write a friendly article, well worked with examples and tips, and that the tone corresponds to the brand.
At this point it will depend a lot on the length of the post you write, the topic and your style, but you should keep in mind some basic rules:
Your article should contain: a main title containing the keyword, subtitles and that at least the keyword appears in one of them and ideally it should have a length of more than 1,000 words, since several studies have shown that more elaborate articles tend to have better SEO results.
- Take care of your images
Your entire website should be SEO friendly, including your images. When naming your photos, make sure you name the file correctly.
The idea is that Google can tell what the image is about by the keyword you add to the photo, as it is the main subject of the image. Make sure you add alt text that includes the SEO keyword for that page and is relevant to the image.
Images are becoming more and more important for SEO, so you should always use them using a title and alt attribute, also optimising it with the selected keywords.
- keep the details in mind
To be successful in your SEO strategy, the details are important because little by little they add up points with Google. The truth is that a website must have certain specific configurations to carry out the positioning in web search engines. Some details that you must take into account:
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- The meta-description: this is the text that appears in the search results (SERP). When writing the meta-description of your pages, try to include your keywords and a call to action. Remember that it should not exceed 155 characters.
- Customise your links: be sure to customise your URLs according to the content of each page of your website and include your keywords. Be careful to remove accents and full stops or commas within your URL as this will affect SEO .
- Create your favicon: the "favourite icon" is the small image that appears in the address bar, favourites and bookmarks of your browser .
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- Fix broken links
Many of us have probably experienced a "404 error", which is a broken link that can damage your SEO efforts.
When your visitors discover that they have broken links, they will not want to continue browsing other pages, and if your visitors spend less time on your site, search engines will assume that you are not providing a good user experience and will lower your ranking
With regard to links, it is also important to link your content to other internal links, i.e. when you talk about a topic on your website, make sure you can link to another topic and add an internal link to prolong the time users spend on the page.
use the internal links on your blog and link them to related words or phrases, so that if users want to know more in depth they will click and continue consuming your content.
But be careful, you have to be astute in your writing and think about how you are going to link it so that it is coherent with the rest of the article.
- Analyse and measure your SEO strategy
To achieve a good organic search engine ranking, it is important to first analyse the performance of your SEO strategy in order to optimise your resources.
Some of the tools that will allow you to break down this information are: Search Console, Check My Links or SEO Report Card.
If you want to know more free tools to analyse your SEO strategy click here.
- He who perseveres, gets it
An SEO strategy requires a lot of patience and dedication. Invest the necessary time to create and customise a good website. In order not to lose the rhythm it is essential that you organise yourself, so develop a plan of monthly objectives with the different SEO tactics that you are going to implement in order to have a better control of your actions and to be able to evaluate them.
It is very important that you understand that the search engine optimisation process is not a one-day task. It is necessary to update it and look for ways to optimise it on a daily basis, so that your website is located among the first positions in the search results.
Follow these 7 basic steps to configure and establish your content beforehand, it is important that you have everything well organised. Keep in mind when making this investment that quality is always better than quantity, and even if it is a long process, it will benefit you more in the future.
