When you have an online business, appearing at the top of Google's (or any other search engine's) search results is what will help you grow the most. We agree with that theory and that's why we want to help you with a series of tips to help your website rank well, organically speaking.
what is search engine optimisation?
You can call it search engine optimisation, SEO or simply SEO. All three terms refer to the same thing, positioning a website organically, so that it will appear at the top of a search when a user searches for a keyword related to your website.
Currently, SEO (Search Engine Optimitazion) is a series of content optimisation strategies that aim to improve our position in search engines, for certain search terms, in order to increase traffic to our website.
Therefore, the strategies we use to position our website will be SEO techniques that will not only drive more traffic to our website, but also improve other features that we were not taking into account. For example, the use of keywords related to the line of our website and our sector, optimising the digital content we use so that it is appropriate, adapting our content to different devices (smartphone, tablet and desktop)... In this way, when we work on the different aspects surrounding our website, we are in turn working on SEO positioning and on appearing better positioned in search engines.
We already know that having a website is the most important thing for our online business. However, it is just as important or even more important that the website has visibility and reaches users. According to many studies, 75% of people who search on Google, do not go beyond the first three results. Moreover, only a minimum percentage go to the second page of results. On the Internet, if you do not appear, you do not exist. Therefore, if we have an advertising agency, for example, when users search for "advertising agency" on Google, we must appear there. If not, it will be difficult for them to get to know us.
We can have a very attractive website that is very functional and intuitive for the user, but if we do not appear at the top of the Google search results, we are losing half of the chances that someone will enter it. That is why it is very important that we know how to use the necessary techniques and tools to be positioned in Google.
We are Google users ourselves and we know that when we make a query, we only end up visiting the first places. This is because the results that appear at the top are related by users with the quality of a website. After all , if Google has given you that place it will be for a reason, right? Well, you're right.
However, getting there is not a task that is done alone, it depends on the time and dedication we put into our SEO, so we are going to explain now what things we can improve that will make us be in a better place in Google searches.
what things can I work on to end up in the first places in Google?
- Optimise your website : To have our website optimised is to make the user's experience on it as easy as possible, as optimal as possible. Some of the things we can do to make this happen is to control the loading speed of our platform: do not include images or videos that are too heavy and that may hinder the quality of the results.
It is also important that our page is optimised for both laptops and mobile phones or other devices, as we mentioned at the beginning. More than half of users consult information via their smartphone , so our page must also be available for this format. A mistake that many pages make is not having the page prepared for it and when we consult it from a smartphone we cannot see all the elements correctly.
- Use good keywords : Google positioning is also about the keywords we use. Keywords, as their name suggests, are the keywords that we use on our page. It is important that in our blog articles, for example, we use terms related to the competencies of our brand and to what the user is looking for.
This way, when a user searches in Google for "inbound marketing" we will appear in the first results if we have made reference to this keyword on our website, so that when they find us in the first results they will know that we are a quality blog that talks about inbound marketing.
- Create quality content: Appearing at the top of Google is a task that requires care and constant work. One day we can be very high in the search results but if we do not take care of our interface and do not create quality content users will enter but will leave again. This will increase our bounce rate and therefore, Google will start to lower us in the results. We must be aware of the main trends and also of our competition to create quality content that is continuously updated so that Google does not send us to the pit of the results of the second page.
- Add digital content to your website: Related to the above and to create quality content for our website, a good tool is digital content. If we incorporate videos, images, infographics, etc. on our website, we will make the user's visual experience more attractive and will help them better understand how our brand and our work works.
- Encourage users to interact with the website: It is important that the user feels part of our project. We can encourage them to comment on our blog posts, to send us suggestions, tell them that we are here to answer their questions, etc. We can also integrate a chatbot on our website to chat with the user live and let them see that we are here to help them: this will make the customer consider us a quality site and so will Google afterwards .
- Insert links: One of the main criteria that Google takes into account to position a website higher or lower in the search results is the number of blogs that link to it. Therefore, getting authority blogs to link to us will make us go through the roof. Although this does not depend on us, what is in our hands is to insert links to other articles on our website or to services that are related to what we are talking about. This way we can guide the user in the reading experience and they do not have to visit other pages to search for terms or concepts that they have not understood.
- Get the loyalty of your customers: This is probably the most difficult part as it depends partly on us and partly not. Sometimes users will not choose us as customers or if they do it does not have to remain so over time. However, in what depends on us we must create quality content, personalised and interested in it. If customers feel that we take them into account and that we care about their opinion they will be loyal to our brand and will serve us as an advertising tool for our website.
We hope that these tips can help you to improve your website in Google and to get a better position. We know that keeping up with SEO positioning and working on it is not an easy task, so we encourage you to be patient: all work requires effort.
If you are interested in knowing more about Google positioning, we leave you here a post detailing other fundamental aspects. Finally, we would like to remind you that at Occam Agencia Digital we are here to help you, so don't hesitate to contact us!
