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How to know if your business needs a mobile application

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It's funny. 20 years ago, or even less, nobody would have asked this question, but now it seems almost mandatory. Does my company need a mobile application? Our first answer starts with 'it depends' and ends with 'check it out'. Sometimes, the best way to find it is to go to a specialised consultancy.

Apart from this assessment, there are many aspects that you must take into account before betting on the development of an application. It is not an easy task, as it requires making decisions, first, and then developing an idea. You may gain in productivity, sales, loyalty... But you don't know it. You still live in the world of probability.

In this article we wanted to share with you the definition of a list of characteristics that can help you to find out if your company needs a mobile application or not.

6 reasons to check if you need an App

To address this section we would like to ask you to reflect for a moment on the reasons why you are asking yourself this question. Surely you have noticed some element, however small, that could be improved within your business. There are many reasons why you could be in need of such a system. So we encourage you to check if you find yourself in any of these circumstances within your company:

  1. You are anxious to improve the quality of your services. You may be carrying out tasks that are perfectly coordinated with each other and focused on achieving your objectives. But you have the fly behind your ear and something tells you that a mobile application could help you to improve the quality of the services you offer. It all depends on the business you have.
  2. You need to manage instant actions, such as appointments with customers. It is clear that mobile applications allow you to do this in a much faster and more efficient way, as there are no barriers or limits of location and time. They can be used at any time and place.
  3. You feel that your commercial actions could be improved. Everything can always be improved and, with Apps, companies have found a way to do it. You would like to create an original and unique presentation of your company, give more visibility to your success stories, and increase interaction with customers at any time and place.
  4. You value the Mobile profile and you are willing to build customer loyalty with it. Given the times we live in, it is increasingly important to attract and retain customers. Converting them into promoters of your brand requires work and effort. Therefore, you may have thought of creating a more technological profile.
  5. Improve internal communication. Sometimes, we forget that the agility of internal communication is a fundamental point for the good functioning of companies. It is the basis of good relations and one of the main reasons why companies finally decide to develop a mobile application. These are especially useful when it comes to large teams, where communication becomes more complex.
  6. They want to modernise. Modernity goes hand in hand with technological and scientific advances. Apps are part of technology and often fit in with the latest objectives set by organisations. They are aware that these systems are part of the advances that are the order of the day.

do you still don't feel identified with any of these assumptions, or are you still not sure how to define your reasons? If so, Occam can help you find them and give them the place they deserve.

We're all ears.

Occam - contacto

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