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how to find my micro-niche market?

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If you have a shop or an online commerce, the most important thing is that you have been able to recognise which market niche is the one that best suits your business, knowing this, you will know perfectly where to focus all your marketing efforts, looking for the highest possible profitability for your business. This concept of niche and microniche markets are fundamental for ecommerce, but this is not always taken into account. In this post we will explain what a niche market is, what a microniche is and how to find yours.

what is a niche market?

We use the term niche market to define a segment within the market that includes a number of specific people who have very specific needs and characteristics, and these needs may or may not be covered by that market. These segments can be differentiated or divided into different types depending on the size and segmentation to which they refer. That is why we can subdivide the term niche into "micro-niche" and "macro-niche" markets.

what is a micro-niche market?

We can define this microniche as a subcategory or a smaller category within a niche market, which deals with a much more specific topic than the niche market itself.

why search for my niche market?

  • In terms of SEO, being more specific than niche markets, Google searches are much higher, so there are many more searches in Google for terms referring to micro-niches than for niche markets. These micro-niches have a very limited number of keywords, but also because of this they have much less competition.
  • At first, focusing on a micro-niche market may seem negative because we are limiting the number of buyers to whom we want to sell, but what we are doing is quite the opposite, by greatly reducing the number of potential customers, what we are achieving is that the chances of buying the potential customers that remain increase.
  • If we are working with a specific product or service, it is much more complicated for our competition to have the product that this segment of potential customers need.
  • Another reason to look for your micro-niche is that your potential customers will find it very difficult to find other alternatives to your product, so if they really need it, they will have to bet on us.
  • Within internet positioning, it will be much easier to position our website because there are very few people who have made the effort to address the specific searches of this specific segment of users that are precisely those that we want to capture.
  • When we are working within social networks to advertise our shop, we are promoting very specific content to the public that follows us, which is really interested in that specific content.
  • Online advertising for these micro-niches also has its advantages, the searches we are advertising for are more specific, so far fewer competitors will bid on them, again reminding us that the chances of buying are much higher as our target audience is very focused on the product.

how to find my ideal microniche?

Now that we are clear about what niche and micro-niche markets are, once we have seen all the advantages they offer, we are going to take the steps to find a profitable micro-niche market for your business.

  1. Get ideas

    In this first phase or first point, we are going to use our own knowledge and also that of platforms such as Google or Amazon. We must think of possible microniche markets, and once we have these ideas in mind, we must check if there are products for this microniche market and if there are already specific websites working on it. A good idea to start searching is to do it within Amazon, so we can find similar products, the different colours and shapes, if there is enough variety, etc.

    It is also a good idea to search for this type of subject on Google, so we can find out which existing websites are already working on the subject.

    After this research, it is likely that many of the ideas you had at the beginning will not go to the next stage, especially because there are not enough products or there is already a lot of competition. For one reason or another, the important thing is to stick to the micro-niches that can work.

  2. Search volume

    Now it is time to look for the terms for which we are going to position and find out if they have enough searches. For this there are a variety of tools, such as the Google Ads keyword planner. There is also a free search engine called Ubersuggest that can also give us important data. So do not wait any longer and after having your favourite micro niche market, check the terms and find out if it is the perfect one for you.

    Once you have them all, you should check the traffic that these searches attract on the internet and see if it is interesting for you or not. You will be surprised that some microniche that you considered moderately big is not.

  3. Look for trends

    Once you are clear about the volume of searches, you will have to go to Google Trends, this is a free Google tool in which you can search for several words that you could position on your website and see if searches increase or decrease, there are cases in which searches increase at a particular time of the year, you have to take this into account because it may be that we are facing a seasonal product.

    For this step it is important to have at least the vision of a full year, because if we do not see it this way we may be losing valuable information.

  4. Analyse the competition
    Once you are clear about the microniche you want to target and what the trends are, you will have to analyse the competition in that area and how they are treating the content, once you have done this you can start to position yourself in the chosen sector.

do you have a clear idea of the microniche you want to target?

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