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How to create more engaging social media posts

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Social networks are full of profiles trying to capture the attention of users. Some of these are professional, managed by company profiles, for which achieving interaction is fundamental and sometimes translates into an increase in sales.

In the midst of so much traffic, the key to getting a user to stop at your publications is often that they are attractive to them. For this reason, here are some tips that may be useful.


Although the text of a publication is not the most eye-catching part of it, it is one of the most important elements. Some basic tips for creating an attractive text in networks are the following:

  • Divide the text into paragraphs. Networks are very dynamic and no one stops to read a lot of text, so a publication based on a lot of text will not be so well received. If you need to publish a lot of text, it is essential that you divide it into paragraphs, that these are not too long and that the most important information is always between the first lines to ensure that the reader is left with the most important information. A good tactic can be to leave an open question until the end of the publication.
  • Change the typography: There is a basic typography in networks, but that doesn't mean you can't use a different one; in fact, it's a great way to differentiate your post from the rest and capture the reader's attention.
  • Use emoticons: Emojis are the best ally of text. They are descriptive, dynamic and fill paragraphs with colour. They can replace words or accompany them. They make your post stand out from the rest and are as useful in text as they are in images or stories. Join in with those that are trending and use the new updates, followers love them.
  • Use hashtags: They are as useful for highlighting parts of the text as they are for positioning your posts. In the latter case, using some hashtags to classify your post such as #travel or #vegan can help you infinitely more than other resources to position your posts.
  • Use a tone of voice that appeals to your audience: it doesn't have to be informal, it can be persuasive, ironic, etc. But be direct and make the reader feel that they are reading an individualised message.


The presence of photographs is essential. They lighten the publication, make it more attractive and attractive, and enhance the publication. It might seem obvious to include photographs on networks such as Instagram, but on Twitter or Facebook we don't always do it. If you think you don't have your own photographs that can illustrate the publication, you can always resort to photo banks such as Unsplash. However, you should check the policy of the authors, as some of them do not allow their photographs to be used for commercial purposes.


However, the most normal thing is that you do have a photograph that, if it does not accompany and is the fundamental part of the publication, it can at least accompany it. In the latter case, it is more of a framing, it does not have to be the centre of the publication.

As for the photograph, there are some basic rules: that it respects the framing of the social network so that it is not deformed, that it is of sufficient quality to adapt correctly to the devices, etc. Beyond that, your image can gain quality if you use a photo editor. You don't need to be a specialist or look for hundreds of photo editing tutorials. There are very intuitive applications that offer incredible results, such as VSCO.

In order to create a unified image in your profile, you can choose a common tone to create an orderly feed, and all the photographs together have the same style.


Finally, we must understand that success on social networks is not only achieved by publishing, but also by managing the social network. We are referring to the planning and organisation of the profile. For this, there are applications that help to organise and even schedule publications.

The frequency of publication is important as it generates a routine. If you have your audience used to a daily or every other day publication, they will be much more sensitive to them and will even look for them. The most important thing is that they expect them. Even so, precisely the opposite, novelty, is efficient as long as it captures attention. The important thing is to differentiate yourself from others in some way.

As far as planning is concerned, a good strategy is to publish at peak network traffic times, although there are individual averages in the insights of our applications where we can see which posts were most successful and at what time they were published.

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