You've probably heard about digitisation ad nauseam, especially if you're in the business world, because it's a fact of life: in today's age, digital transformation is a necessity for companies.
However, carrying out this process and implementing it in your organisation is not an easy task. What we are sure of is that any self-respecting company that wants to have an unrivalled advantage in the market must digitise not only its business, but all the strategies that are carried out in it.
But first of all, knowledge is key, which is why today we bring you a guide with everything you need to know about digital transformation in companies.
will you join us?
what is digital transformation in a company?
Digital transformation is the integration of digital technology into all areas of an enterprise, fundamentally changing the way it operates and delivers value to its customers.
At the most basic level, digital transformation involves the use of digital technologies to change a business process and make it more efficient. The idea is to use technology not just to replicate an existing service digitally, but to transform that service into something significantly better.
It is a fundamental change in the way an organisation operates, communicates and engages with its customers. It is about altering the 'traditional' way of operating to make it more digital and efficient. It is also about cultivating a digital culture and empowering the people in the business, as a team is needed to carry out the transformation.
In this sense, digital transformation is not just about incorporating technology into an organisation, but about reinventing a company's business model and processes.
Key processes of digital transformation
There are 4 key processes that must be carried out in the digital transformation of a company:
- Assessment: The first phase of digital transformation is to assess the current state of the company and identify areas for improvement. This usually involves conducting a thorough analysis of the company's processes, systems and technologies, as well as identifying gaps or inefficiencies that could be addressed through digital transformation.
- Strategy: Once the business has a clear picture of its current state and areas for improvement, the next step is to develop a digital transformation strategy. This typically involves defining the goals and objectives of the digital transformation, identifying the technologies and solutions to be used, and establishing a roadmap for implementation.
- Implementation: The third phase of digital transformation is the implementation of the chosen solutions and technologies. This typically involves a combination of technical implementation, process redesign and organisational change management.
- Optimisation: The final stage of digital transformation is optimisation, where the business works to continuously improve and enhance its digital processes and systems. This typically involves ongoing monitoring and analysis of business performance, as well as regular updates and enhancements to the implemented technologies and solutions.
Benefits of digital transformation for businesses
To understand why digital transformation is so important, businesses need to consider its benefits and the cost of not implementing it. Digital transformation can provide businesses and employees with a number of benefits:
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Improved customer experience
With the advent of the latest technologies, customers are demanding faster and more valuable solutions to solve their everyday problems. Some customer-focused industries, such as retail, manufacturing and healthcare, need to improve their customer experience to stay in business. Digital transformation allows companies to use cutting-edge technology to improve the customer experience.
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Data-driven information
An excellent benefit of digital transformation is the ability to analyse data and track metrics gathered during digital marketing campaigns. Companies can use this data to optimise their marketing processes and strategies for better results.
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Increased efficiency and transparency
The efficiency of your company's operations can be dramatically increased by implementing advanced technology solutions. The seamless flow of data and the seamless transition from one phase to another throughout the customer lifecycle helps companies become more efficient in their business processes, while saving time and resources.
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Improved resource management
Digital transformation can unify resources and data across a wide range of business tools. This avoids the dispersion of company resources across different databases and software. Over time, organisations can gain a consistent experience of their business processes much more quickly.
Tools such as software integrations or enterprise resource planning systems are essential for this.
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Increased agility
According to studies, companies that opt for digital transformation are more agile than their competitors. Digitalisation helps companies to adopt continuous improvement strategies to foster innovation much faster.
do you want to digitally transform your organisation?
It goes without saying that digital transformation is a priority for any business today. The facts speak for themselves. However, achieving this digital transformation efficiently is not as easy as it seems.
Especially if you don't have extra help.
That's why it's important to have a 360 agency like Occam. A 360 agency is an agency that takes care of all areas of a company related to the online world and its communication.
Our goal is for you to achieve all your objectives.
what are you waiting for?
