You've probably heard the word positioning ad nauseam and it is one of the most important techniques of a digital marketing strategy. Therefore, it is important that companies take it into account in their annual plan to achieve greater visibility and achieve sales. It is 100% recommended that you position your website on Google, because if you do not appear on the first page of search engine results, it is very likely that you will lose more than 90% of the clicks.
If you want a web positioning or SEO strategy to work, it is essential that you know the objectives of your website, define your buyer persona and make a list of the main keywords of the sector to which your company belongs. This first step requires a lot of patience and research. It is the process where you will soak up all the vital information to build your brand identity, you will analyse, test and correct as you go along.
To position my website I must follow the formula... Stop! There is no secret formula that will position you in the first places. This is achieved based on strategy and a lot of effort. Google rewards the quality of the content, the naturalness with which the keywords are used and that the information that is offered is adjusted to the searches of the users and is useful.
10 criteria for positioning my website
If you are asking yourself what should I do to position my web page correctly, you should know that there are certain fundamental points such as:
Keywords:it is important to have them clear from the beginning. Keywords are the basis to start with SEO positioning. They are the main instrument of research. These are terms composed of one or more words and are the way in which the user writes his doubts in the search engines. For example, "inbound marketing course" is a search on the internet, which makes it a keyword.
Choice of domain:
It is recommended to include the most important keywords in the domain, as this is one of the easiest and most effective ways to position your website. Also, if we are or sell in a specific country, it is advisable to choose the extension of this over .com. Another important factor is to make sure your domain is short, pronounceable, clean and clear. Do not use hyphens or vowels together the same because this is more difficult to remember. Go simple.
Web language:the best option is HTML+CSS code to edit your WordPress website. This alternative requires less budget and expertise. CSS is a code that works together with HTML. This is used to modify everything related to style, i.e. colours, fonts, sizes, etc.
Mobile optimisation:if you have a good navigation from any device, Google will reward you. That is why it is very important that you choose a responsive website with a simple to understand, intuitive and visually attractive interface. Your website must be able to be seen well from any device. Remember that we spend our time on the phone, so it is advisable to adapt the display measures of your website to this device.
Frequent updating:if you want to position your website, you must publish regularly. A content marketing strategy will help to position your page. But do not forget that the content you provide must be of value and must solve a problem. Otherwise, your brand will go unnoticed. Do not forget to always be at the forefront to have a better positioning.
Create quality content:this is the key to success. You could create a blog to share articles with interesting information about your company's sector. Don't forget that these articles must be useful and have a clear and friendly wording.
Organisation of web content:it is important to place the content in an organised way, following a structure. For example, have a blog organised by categories according to the theme of your website. Remember that the more understandable and structured it is, the longer the user will stay on your website.
Avoid a slow website:if you are creating your website with WordPress do not forget to install key plugins, optimise the images you upload to the server, apply a page cache plugin, use a good hosting optimised for WordPress, etc. Keep in mind that, if your website is slow, users will not stay on it and you will lose the opportunity to capture them.
Write about what your readers are looking for:if you want to implement a good content strategy, we recommend writing about what users are looking for. This way you will be providing useful information that they will probably share. But what if I don't have money to position my website? Calm down, if you are just starting out, you can use free tools such as Übersuggest, Keyword Shitter, Answer the public or Google Trends.
Add graphic resources to your page:not everything should be text, text, text. It is key that your web page presents graphic resources such as videos, images, infographics, etc. And better if they are of your own creation. These help users to better understand the topic you are talking about and Google will reward you for it. You can also include a corporate video presenting your company, as this will generate trust in the user.
Nobody can guarantee you to be the king and master and be the number one on the web in an organic way, that is, not paid. Do not be fooled, web positioning does not have an end date. It is a job that requires a lot of perseverance and research. It is also important to be updated with new trends, because what works today, may not tomorrow. Optimize your website properly, know what your audience is looking for, know their needs, make a programmed content strategy and you will see that day by day your positioning strategy improves. And be very patient and enjoy the process. Do not forget that the blog is the best friend of the web and although it requires extra work, the benefits will be greater.
And you, do you already know how to position your website?