Today, many businesses are looking for a balance between organic posts and paid ads and campaigns across the various social media platforms, search engines and websites.Organic social media content is content that is not part of a paid campaign. In other words, it is all original content that is posted for the first time. While there are many paid options, you should know that organic content is twice as effective as a paid ad.
Standing out with organic content on social networks is complicated, as nowadays there are huge amounts of paid content. Around 3.4 million people in the world are active users of digital social networks. So, how to stand out among so many paid publications among so many people? It is a difficult task, but not impossible. In this post we will give you some tips to make your organic strategy work. However, you must not forget that the most important thing will always be your audience. They are the ones you have to take care of and to whom you have to offer the best of your business, content and attention.
Likewise, you should look for what makes you different to stand out from the rest. It may sound a bit cliché, but being yourself and keeping the essence of your brand will make your audience connect more and feel closer to you. Know your audience and give them what they ask for. Create content to add to your users' experience and then measure the results obtained. Once you analyse the results, modify, rethink and improve.
9 steps to create an organic social media strategy
1. Invest in content
Research time is what you need to invest in order for your content to have an impact. Research what your audience likes and create content to please them. However, don't forget that your content should not only be entertaining, but also of quality and provide a solution to a potential problem your audience may have.
2. Make videos
Nowadays, one of the keys for an organic strategy to work is to post as many videos as possible. Above all, focus your efforts and ideas on creating short videos that show clear and concise information. Instagram gives us the option of creating reels, short 60-second videos that go viral instantly if you use trending music and if your content is relevant. Take advantage of this resource and don't miss out on the benefits of Instagram's video recording tools.
3. Listen to your audience
Your audience is the most important thing and deserves to be heard. This point is a fundamental part of the organic strategy, as the networks bring us closer to our audience by humanising your brand. Therefore, your audience will feel free to leave you comments and opinions. Do not ignore them. Respond as soon as possible to both good comments and possible complaints or claims. Do not forget that every comment represents an opportunity to improve your business.
4. Content for your audience
What you consider to be valuable content may not be as valuable to your audience, which is why it is important to follow the previous step and be aware of your audience's opinions. Also, as part of your organic strategy, we recommend you create polls on Instagram stories or let your audience interact with your brand through stories in order to know what they would like to see or receive. Ask and they will respond.
5. Analyse the data
We recommend you analyse the success of your content on social networks through the same analysis tools that they contain. Take advantage of Instagram or Facebook statistics and find out which publications have given the best results and which have not. This way you can know in detail what has worked for you and repeat it or what you should definitely not do again.
6. Content calendar
Schedule your publications and create a calendar where you not only detail dates and times of publications, but also the description of the posts, the photos or the description of the videos you are going to publish. This calendar will allow you to save time and effort and will always keep you ready to maintain a regularity in your publications. Do not forget that, in a world full of trends, sometimes you will have to adapt your content to the latest news that the networks show. The important thing here is that you have the basis so that, if necessary, you can modify it according to your brand objectives. And know: plan, plan and plan. It takes time, but it will save you more than you can imagine.
7. Keep your composure
Keep your manners. Along the way you will come across some haters who won't stop making your life miserable. This doesn't mean you have to fall into that game. Your brand's reputation will always be in the public eye and it can grow as easily as fall. We recommend you to always be polite no matter how rude a response or comment may be. Always be respectful. Don't lose control, be smart and polite in your responses.
8. Gifts or emoticons
Both serve to create a good atmosphere and help you get closer to people and bring a few smiles. We recommend you create your own gifts, but do not abuse them. Use them at opportune moments, such as to respond to a comment and create a good atmosphere. We also recommend you use emoticons in the descriptions of your posts to make them easier and more pleasant to read. Use emoticons as bullet points to give structure to your descriptions so that your audience does not get bored reading your content.
9. Stand out from the crowd
A logo, a slogan, that is, brand identity is fundamental as an organic strategy. It is not the same to see a profile that uses different colours and typographies in its publications, than to see one that through these elements is telling the same story. Define the colours of your brand, the typography, the logo, slogan and everything you need to have a solid brand identity.
Put these steps into practice and make your organic social media strategy work wonders.
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