Imagine a big mountain. Now imagine that you are climbing that mountain. The top is your goal and to get there there are certain strategies that you must apply. The same way Google search engine optimisation works. When we talk about SEO, we are talking about "climbing" positions in the search results. When you make a query in the Google search engine, we are practically forcing it to process an endless number of URLs in a short period of time to offer you the following results:
- 3 or 4 Google Adwords Ads (SEM)
- 10 organic results or by SEO positioning
- Other types of information.
If you have a company dedicated to the sale of products, it is very important that you try to appear in the first search results. We already know that, in general, users do not go beyond the first or second page of Google. The positioning for each of these results is different. And this time we want to tell you about the types of positioning on Google.
what are the types of positioning on Google?
SEO Positioning (Search Engine Optimisation)
It is organic, i.e. free. Its objective is to place your site naturally in the organic search results of the main search engines (Google, Yahoo, Bing). The results are seen in the medium and long term, a task that requires a lot of patience. Keep in mind that as your site reaches the first position, the traffic of visitors becomes fluid and continuous. However, your website requires perseverance to appear in the search results. That is to say, the work on your positioning must be constant.
The main goal of SEO is to generate relevant traffic of interested visitors and potential customers.
Main characteristics of SEO positioning
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Time consuming: You don't need to pay, but we recommend you work with a professional. Also, to attract traffic it is necessary to build links and improve aspects of the website.
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Long-term: Consistency is the key to SEO. It requires a lot of patience and dedication. It requires quality and regular work. Google's crawler will take longer to crawl the organic results. It is necessary to offer valuable content so that Google crawls you and indexes you on the first page.
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Search engine oriented: the work we do will be in order to facilitate the search engine's work so that it will crawl and display us as soon as possible .
SEM Positioning (Search Engine Marketing)
Among the types of positioning in Google we have the SEM that, through sponsored links (paid spaces) makes your website visible in search engines. It is also known as PPC "pay per click" and consists of paying for each click that we receive through the Sponsored Link. Google AdWords is the best known SEM Positioning system and works through advertisements and a system of auctions of keywords. Thanks to this type of positioning in Google you can place a website in the first places of the search engine without having to wait a long time to be in the best search results.
The main objective of SEM is to attract more and more customers. Each click is money, so visits alone will not be of much use. The goal is to recover that investment.
Main characteristics of SEM positioning
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Paid: you pay per click on the link that takes the user to your website.
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Short-term: it depends on your budget, i.e. it depends on how long the campaign is active. As long as there is a campaign, you will get immediate results .
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User and search engine oriented: the campaigns will be promotional and aimed at users. Don't forget that there is a limitation due to the guidelines set by the search engine for paid positioning... in other words, your budget is the limit. Pay attention to the keywords in your sector. If you use the right ones, you will get your website to appear quickly in the top positions.
SMM positioning (Social Media Management)
This is a booming type of marketing that emerged with the boom of social networks. It mainly seeks two-way communication between the company and customers or potential customers. Through this positioning, a community or group of followers is created, information is provided and queries, opinions, etc. In addition, advertising campaigns are created based on the needs of users and the results are measured to adapt the actions to follow. This positioning brings you closer to the user and gives your company a human character. It is about promoting your website through social networks, where you will have the opportunity to build loyalty with potential customers.
The main objective of SMM is to generate brand presence and online reputation through horizontal communication
Main features of SMM positioning
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Paid: you will have a greater reach through campaigns. If you decide to pay, you will only pay for each click on your ad.
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Short-term: you will see results from day one, but first you need some time to grow your community and be able to do an effective job. Without a community or audience, you have no one to sell to .
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User-oriented: 100% of the content you work on is aimed at users. Remember that with this positioning you want to get closer to the user and have a more direct contact .
SMO positioning (Social Media Optimisation)
Better known as social media positioning, the main action of SMO is to develop strategies with the aim of knowing the different platforms on which you can promote your content. This type of positioning on Google translates into the optimisation of social networks in order to increase the visibility of your profiles. For your SMO strategy to work, you need an audience interested in your content. There is no point in publishing if you do not know who you are directing your message to. So do not waste time and direct your content well. Only then will you get an excessive amount of traffic without spending money. You need to choose the right channel for your business and do not forget to keep your profile active.
The main goal of SMO is to generate traffic on the networks.
Main characteristics of SMO positioning
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Organic: generate valuable content that impacts your audience organically, i.e. for free .
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Long-term: it takes time, as you must first gain followers and grow your community through useful content and making yourself known .
- User-oriented: two-way communication: Your company now has a voice that speaks directly to your community. Don't forget that social media brings us closer to the public.
do you already apply any of these types of positioning in Google to grow your brand? Did you know them?
