Social networks have become a stepping stone to growth and interaction between companies and consumers. We have already realised this. It is a reality that we have to accept, especially considering the growth of e-commerce and online shops. Would it make sense for them not to have a presence on social networks? Consumers spend their days scrolling through them, browsing publications, trends, brands...?
Come on, let's see what it's all about. Are you up for the challenge?
Video on social networks INSTAGRAM? FACEBOOK?
Here we are, one more day telling you new things about video, but this time we are going to do it from the social networks, that place where both you and I walk around every day. Why don't we do something to cross paths?
It seems that nowadays the audiovisual format is essential to create attractive and interactive content with users, to give voice to our ideas and to humanise brands. Do you think it's a coincidence that most companies have a presence on social networks? Forget about that. Nobody gets to the networks by chance, except if you've come across such attractive content that has led you there.
It's been a while since pretty pictures and eye-catching designs were enough. We needed something more. We needed rhythm and movement. We needed video. And if you don't believe us, take a look at the news from the last Inbound event held in Boston by HubSpot. They warned us that it would be one of the big trends for the next few years, predictions that are coming true to the letter.
But that's not the best part. The best part is yet to come, because the video numbers are going to continue to rise. You go on Facebook and you have a wall full of interesting videos that users love to play. Not to mention Instagram, with its live videos and Instagram Stories. What's working best for businesses today is no longer intrusive advertising, but video marketing.
Video is already the most visited, most profitable, most shared and most liked type of content on social media.
Some facts about video on social networks
Video is the star content on Facebook because..
- It increases average reach per unique users.
- It increases average impressions with video posts by 153%.
- 90% of posts with video exceed 1000 impressions.
- posts that include video increase engagement by more than 75%.
- Facebook videos receive 135% more organic reach on average than a photo.
Video is the star content on Instagram because..
- They seduce the audience.
- It generates interactivity between brands and users.
- It offers up to 58 times more interaction from followers than Facebook and 150 times more than Twitter.
- One in four Instagram ads are videos and they have increased their views by 150% in just six months.
Brands and users are increasingly present on social networks. If you have a business or you are an SME, you should know that video marketing is in fashion, that it adapts to any format and that you can broadcast it wherever you want. Social networks, landing pages, blogs, mailing... Wherever you want to be found. And do you know why?
Because video on social networks is FUN-CIO-NA
let's keep innovating, the world of video has a lot to discover!
