At a time when new information and communication technologies are at our fingertips, we have at our disposal the resolution of any kind of doubt, suggestion, possibility, alternative... In other words, we have everything we need to achieve what is necessary. Are you starting to notice that something has changed, do you want your company to keep pace with the needs of society, do you need to increase your portfolio of potential customers?
Then you are probably longing for the Inbound methodology to be used in your company. Let's check it out!
Inbound Marketing, a good idea?
Inbound Marketing techniques and resources help companies to generate business opportunities and branding based on the experiences of digital marketers. For this reason alone, we can already say that it is a good idea. Few companies, with their feet on the ground, see marketing techniques as a threat or a problem.
On the contrary, organisations are already starting to move away from past strategies, such as phone bombing, to focus on new, non-intrusive practices and lead nurturing. Is there a business that does not want to attract those who need its services? The answer is: no.
Technology companies are a competent and increasingly in-demand sector, and their importance is growing at lightning speed, so Inbound Marketing cannot be too far away from being a good idea for technology companies, providing them with the necessary steps to chart a direct path to sales opportunities.
Situations that demonstrate the need for an Inbound strategy
Now, the reason why we are sharing this article with you today is anchored to a typical question that is beginning to rise from the ashes of traditional marketing: how do I know if my company needs an Inbound Marketing strategy?
Let me tell you something: we don't know if what you need is to implement this methodology, but what we can assure you is that if you have come this far it is because you need to make a change in your organisation. Let's see what it is about:
- I am not attracting potential customers to my company. This is possible, of course it is. Mainly because the customer is no longer a passive being, but quite the opposite. Television and billboards have long ceased to be the most reliable means to bet on a brand and trust that it will solve our problem. Now, users are betting on searching and looking for more information about what they see, looking at other alternatives, checking their possibilities, etc. They will bet, finally, on those who best fit their needs.
- I am not getting the most out of my social networks. The possibilities they offer are immense, as they allow us to disseminate our content and generate interaction with users. To achieve this, not only must patience come into play, but it is also necessary to use techniques that trigger conversation.
- I don't generate valuable content. You will be missing out on one of the great opportunities offered by Inbound Marketing. Content is the main key, as it is the stage where the value we offer to our potential customers unfolds, the place where attraction is born.
- I feel that the perception of my brand is stagnant. The main element of an Inbound Marketing project is usually a blog, but we must not forget that social networks also have a great capacity to give visibility and viralise our content. Generating and sharing it through these media will facilitate our positioning in organic search results and, as a result, we will externalise the image of our company.
In addition, "through inbound marketing it is possible to generate positive experiences in our target audience even long before the moment of purchase"
- I don't generate enough leads. How many times have we wanted to know if our sales opportunities werethe right ones? How many times have we wanted to get potential customers? This is one of the main objectives of Inbound Marketing: to attract in a natural way those who need us, providing them with valuable content and provoking the meeting of two parties destined to meet: us and our potential customers.
- The results I get are not measurable or I don't know how to measure them. this aspect can stop being a problem thanks to the Inbound methodology. thanks to this, it is possible to make a detailed follow-up and identify in which practices or tactics we are investing our time and money more effectively, and even where we should put more effort. as a consequence, companies in the IT sector can make better decisions.
If you are experiencing any of these situations, don't hesitate to bet on the Inbound methodology.
It's your turn... Bet on Inbound
More and more blogs are starting to become aware of the importance of Inbound Marketing. More and more spaces are dedicated to talking about this methodology, but how many of them are professional? This can lead to the phenomenon of over-information, as La Vanguardia explains, and can have a rebound effect: confusing and saturation.
Precisely for this reason, we wanted to help technology companies by offering them 6 situations that they could be experiencing, although there are probably more. If you think we have missed one, you can tell us about it. There is a proliferation of consultants and experts in helping technology companies to adopt an inbound marketing strategy, but only the best professionals can offer you an individualised service.
are you ready to bet on the methodology of the moment?
