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We love social media. Facebook, Instagram, Twitter... They are all part of the business landscape. What users use for entertainment has also become part of business. That's why social media has become a perfect way to reach your audience. In this post we want to take a look at the relationship between social media and video marketing.
will you join us?
Let's start with Facebook
You probably already know what it's all about. In fact, you might even be one of the more than 2 billion users that use it worldwide, and that wouldn't be unusual. So, we're not going to stop to tell you what it's all about, you could give us 20 laps.
Let's cut to the chase..
Brands have become increasingly aware of how important it is to share their audiovisual content on social platforms such as Facebook, where more than 3 billion videos are consumed daily, and it is a perfect channel to generate interaction with users anytime, anywhere.
Moreover, you don't need a lot of requirements to enjoy video marketing on Facebook, for example: make sure your videos are not too long (between 30 seconds and 1 minute).
Think about it..
Let's continue with Instagram
There is no doubt about the exponential growth of this network in recent years. Since its launch in 2010, Instagram has been gaining followers non-stop, including companies. Its 'stories' are already a perfect marketing opportunity to show live events, products..
Video marketing campaigns are possible with Instagram, because thanks to this social network it is possible to provide greater value to Internet users. You have one minute to surprise your users and you have to do it in 3, 2, 1... NOW!
Let's finish on Twitter
Perhaps the arrival of video marketing on Twitter has been a little late, but the truth is that some internet users are betting heavily on this network. As the social network expert Godfried Bogaard said: "In the past, you were what you had. Now, you are what you share". Nowadays, users have become people who are interested in everything you select, publish and share on your profile.
Twitter users are in love with video, with "82% watching audiovisual content on this platform", making it a wonderful opportunity to present, promote and sell products or services.
Sooner or later, all social platforms are going to bet on video marketing.
what do you think about this?
On the relationship between social networks andvideo marketing
If you are thinking about showing the values of your brand, interacting with your users, empathising, arousing interest, detecting their needs, consolidating yourself as a brand and improving your reputation, remember that social networks are not just another channel, but today's perfect scenario to show all these elements.
There are no valid 'buts' in companies joining Facebook, Instagram and Twitter, and best of all, you set the limits. If you like entertainment, Q&A sessions, advertising, animation or testimonials, what's stopping you from focusing your corporate videos on them?
The power of video marketing is brutal. Many companies have already fallen in love with it because it is a tool with a wide range of possibilities and the content preferred by users.
Your video marketing and social media strategies can start to walk hand in hand from today.
