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Differences between Inbound Marketing and Outbound Marketing

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It's funny, now that we've become accustomed to traditional marketing techniques, consumers are getting a big jolt: Inbound Marketing here, Outbound Marketing there. Why two concepts? Why two realities?

We want to explain it to you. Companies owe it to consumers and society, and they, in turn, also owe us theirs. It was their needs that pushed the lever of change in the ways of buying. And of course, who could stand still? We, of course, could not.

So today, from Occam Digital Agency, we are going to tell you what Outbound Marketing is and how it differs from the Inbound methodology.

what is Outbound Marketing?

It refers to traditional marketing, to that set of actions focused on selling products or services to users in only one way, that is to say, a unidirectional and not bidirectional communication, from the company to the user and not the other way round.

So, Outbound Marketing is what you, me and all companies have been doing over the years. It is the most logical thing to do, right? But someone was not satisfied with this traditionalism, with the intrusion of advertising, with the focus on the product, so, by 2005, a change of philosophy took place.

Inbound Marketing burst in to change the mentality of companies and make them, AT LAST, meet their better half, those potential customers who need their products to meet their needs or solve their problems.

We'll tell you the rest in the next few paragraphs, so stay tuned!

Main differences between Inbound Marketing and Outbound Marketing

Outbound marketing is becoming more and more OUT (forgive the redundancy, but we couldn't avoid it). Meanwhile, the Inbound methodology is taking small steps towards the soul of companies. And so, almost unintentionally, we have told you the first differentiating feature, but we want to tell you some more:

INBOUND

OUTBOUND

Gaining more and more strength

Loses more and more strength

Asks permission from the user

Interrupts the user

SEO

Cold door

Focus on the customer

Focus on the product

Connects with emotions

Disconnect from emotions

Attracts

Intrusion

Bidirectional - listens to the user

Unidirectional - does not listen to the user

do you have something to point out in these differences? Inbound Marketing is gaining strength day by day and is proving to be a winner over traditional marketing. It is not that society decides to be guided by one methodology or another, it is that the needs have naturally led to the creation of this methodology.

It has been proven that the emotional connection with the customer increases customer loyalty and satisfaction, which is why we trust the way in which Inbound attracts and connects with real consumers. Companies want customers who need them, who demand them, who empathise, who want to be listened to and attended to depending on the stage they are at.

There is no doubt that we all look at the quality of a product or service when we want to buy it, but have you ever wondered how you got there? Emotional connection and trust have a lot to do with it.

Customers want to be heard

With this statement alone we are already highlighting Inbound over Outbound, because in the former there is interaction, listening and empathy. But when it comes to traditional marketing, two-way communication is lost. There is no user-to-business communication, but thanks to the Inbound methodology, this challenge is being overcome.

Inbound is gaining more and more followers because it is a technique that is able to listen to the user and give them what they need, while leaving intrusion aside.

more FLOW and less BLA BLA BLA BLA!

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