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Loading speed influences Inbound Marketing in the IT sector

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do you know what loading speed is, have you ever noticed its effects, and are you aware of the influence it has on your website?

It is a fact that the loading speed influences the Inbound Marketing of companies. What should you do? Think, meditate and read on to find out the power of this phenomenon in the Inbound strategy of your technology company.

Inbound Marketing, a methodology based on digital strategy

It would be absurd to say that Inbound Marketing strategies are alien to the digital environment. Of course, this is not the case. It is an essential scenario for this type of tactics. Therefore, the development of the Inbound methodology, focused on the growth of companies in the IT sector, brings with it all the characteristics of digitalisation. Among them, we find the loading speed, browser cookies, and a host of elements that, although at first glance it may not seem so, have a determining influence on the quality of our website, in general, and on our Inbound Marketing strategy, in particular.

what is loading speed?

We have already given you a clue: it is part of the digital environment, specifically of websites. We know that this answer is not enough, and that loading speed encompasses various factors that, together, define it. Firstly, if you have a website, you need to know that loading speed influences the Inbound Marketing of technology companies. If you already know this, you are ready to find out what it is all about.

The loading speed of a website, as its name suggests, is the speed with which the site loads. However, it is one of the most important points for positioning in Google search engines, a crucial objective in many of the strategies that technology companies carry out. The question is: Can we control this speed? The answer is 'yes'. We can do it, mainly, to try to avoid an increase in the bounce rate, which affects the main objective of our Inbound strategy: to convert users into customers.

User expectations in the IT sector

Based on this reflection, it is logical to say that users are becoming more and more demanding. Their expectations, according to the technological websites they visit, are very high. They are getting higher and higher. To be realistic, we all expect a website we are accessing to load in a second or less. That is precisely why it is essential to work on the loading speed, to know how you can improve it and, ultimately, to achieve the most effective Inbound Marketing strategy possible.

Main effects of the loading speed on conversion

If you don't work to have a fast and efficient loading speed, a large number of users will end up abandoning your page. And, what's worse, they will not return to it. Think about this for a moment: if they have arrived there, it is because they think they have found something that is useful to them. The conversion process is at stake. Value their interest and offer them your best service!

  • Loading speed to SEO. Loading speed is one of the basic pillars that support good positioning in search engines, as well as the visibility of your technological website in the organic results. Thus, of all the factors that can determine whether your website is at the top, loading speed is one of the most important. This does not mean that having a fast speed will get you a top position, but the slowness of it can exert power over the chances of this happening.
  • The loading speed and the bounce rate. In a single sentence: "The faster the page loading speed, the lower the bounce rate". Some professionals have carried out studies in which it is stated that the loading speed is a determining factor in the abandonment rate of a website. The speed of your page can thus guide the behaviour of your users.
  • Loading speed and ROI (return on investment). In the business world, the concept of "luck" is a very short term. Why do things happen? Are the resources used working? Is the project in which I am investing my time and effort going to make a profit? It is the ROI that can provide us with the best answers to these questions. Calculating it allows us to know if the established objectives are being achieved, as well as to observe where we should put more effort. Paying attention to the data is synonymous with orienting our Inbound strategy towards efficiency.

Loading speed exerts an essential power on ROI, and it is essential in the decision making process of companies in the IT sector. Google, for example, considers that "slowing down loading speed by four tenths of a second would translate into a decrease of 8 million in search volume".

As we have seen, loading speed plays a fundamental role in the Inbound Marketing strategies of technology companies. Don't let your users leave your website for remediable causes.

opportunities are either taken or lost!

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