Faced with so much competition in the online world, it is becoming increasingly difficult to position a website in the king search engine: Google. Before giving you some steps so you can position your website quickly, we want to tell you about SEO. SEO (Search Engine Optimization) comprises a series of techniques that will enable your website to appear at the top of search engines organically, i.e. without having to pay. Appearing at the top of Google's large index will allow your website to gain greater visibility in an organic way.
Positioning a website is very important nowadays, as it is the best way for users to get to know who you are and what you offer. To do this, we need Google to know who we are and who presents us to the star search engine is SEO. This is the best way for users to reach and get to know our website through search engines. These engines return to the user those pages that they consider most useful according to the search they have made.
Web positioning does not end with the keywords of your business, it is necessary to keep up to date with Google's continuous changes and updates to avoid penalties and to get your content promoted in the results pages. This is a bit alarming, but if you do not appear on the first page of Google's results, it means that you are losing approximately 90% of clicks. 90% of the traffic volume. 90% of the sales opportunities.
7 key steps to position your website quickly
1. Optimise your website
This will improve the speed and loading times, which directly influences the user experience. Remember that everything that is displayed on your website should add points for better optimisation. For example, the design, intuitive navigation, calls to action (CTA), the visual structure of the content, that it is a responsive design, that is, that your page can be viewed well on different devices. Also, do not forget that to keep your website optimised, you can include images, videos, avoid duplicity, etc.
2. Write about what your readers are looking for
In order to have a good content strategy, we recommend you to use the keyword research tools Übersuggest, Keyword Shitter, Answer the public or Google Trends. If you are starting to position your website, use them because they are 100% free. You must be clear that they will not give you the exact number of searches as other paid tools like KeywordTool.io or SEMrush, but they will give you an approximate number and that is better than nothing.
3. Create good content
While it is important to offer the reader what they are looking for, you must not forget that that information must be of quality. Original and interesting content makes Google fall in love with you. The more creative you are when creating your content, the more likely Google will crawl you and show you in the first results. If you provide clear, quality and original content, the user will read you, read you again and share you on their social networks. This will make you gain the trust of your readers and your reputation will increase in the online world.
4. Use photos, videos..
To create a positive user experience, it is essential that your page includes various graphic resources such as videos, images, infographics, graphs, etc. As they are key to achieving a better understanding of the subject, graphic resources help to obtain a good web positioning. They also help to explain the information shown in a more detailed and timely manner. Google will reward you with good places in its results if your web page includes these resources that help the reader.
5. Promote interaction
In addition to offering valuable content, it is important that you use elements to promote interaction. For example, you can use comments for your readers to leave their opinion or doubts about an article. This promotes participation and gives them to understand that they also have a voice that you can listen to, that is, they feel closer to your brand. Also, you can close your articles or posts with open questions that are somewhat controversial so that your readers cannot resist the temptation to make their opinion known. Do not forget the CTA buttons to promote downloads of various materials such as e-books, in addition to linking to other related articles at the end of your posts.
6. Infernal do follow and no follow links
If Google crawls internal no follow links less frequently, it is advisable to link internally with no follow the posts or pages that do not have great relevance for our audience or that do not show searches or interactions. We suggest you put in no follow links to social networks and external links that you may have such as banners, affiliation, among others.
7. Build loyalty and generate traffic
All you have to worry about is that your content is innovative and provides solutions to possible doubts or problems. In this way, readers will come back wanting more and more, which will generate a greater amount of traffic. Also, do not forget to build loyalty, get subscribers and get your readers to return. Remember that it is all about attracting, convincing and retaining. It is key that you pay attention to your customers and that you manage to establish lasting relationships. Any type of criticism, whether constructive or not, will be an opportunity for improvement and will serve to bring you closer to your customer. Make them feel heard and show yourself ready and attentive to solve any problems they may have.
Nowadays, we are all on the internet and the most important thing is to direct all our efforts and marketing strategies towards a good SEO positioning. In this way we can capture quality and stable traffic, increase the visibility of your brand, save on paid online campaigns, etc. The benefits of achieving a good web positioning are many. However, you must not forget that you must be persistent and keep your website up to date with entertaining and useful content.
will you try these steps to position your website quickly?