haven't you started pulling data from your website like crazy yet? What are you waiting for? Within any company's marketing strategy there must be data and more data, without it we could not optimise the strategy itself nor would we know what our strengths are or where we are failing. And how to get this data from your website is so important, there is no better place than in Google Analytics.
First of all, Google Analytics is a free tool provided by Google that serves to obtain statistics on the actions that users perform on your website.
Advantages of Google Analytics1. You get a lot of data
In this tool you will constantly find data on the performance of your website, among many others, you can find:
- Number of visitors: Visits.
- New visitors: Visitors who visit the site for the first time.
- Duration: Time spent by the user on the page.
- Bounce: Users who have only browsed the website without interacting.
- Average page views: The number of pages viewed on your website.
- Origin: It tells you if your visits come from organic positioning, campaigns in networks, etc.
With Google Analytics you only need to log in to google and you are ready to go, as it records reports about our website, but it does it externally and not from our web server, so we don't need to install anything on our server that could affect the loading speed if it uses too many resources of our server.3. KPIs
KPIs are becoming increasingly important in any marketing strategy as they allow us to measure our performance and that helps us to optimise our strategy. With all the data that Google Analytics provides to your strategy, you can compare the metrics of your KPIs and get results to check if you are meeting your objectives and to optimise your strategy in case you do not reach the goals you set at the beginning.
For example, if you are running a pay-per-click campaign, thanks to Google Analytics and the data it provides, you can find out if you are getting the clicks you need to make your investment profitable.4. Intuitive
You don't need to be an expert to use Google Analytics, the web design and buttons are designed to be very intuitive and easy to use, designed so that anyone can use it even without knowledge of metrics or positioning. Any user can use Google Analytics without problems, what are you waiting for?5. Compatible with other tools
This is one of the great advantages of Google Analytics, as it is compatible with other tools that Google also has, which, as with Google Analytics, you can access for free just by logging into your Google account. This is very good because the tools end up complementing each other, for example, if you link a Google Analytics property to your AdWords account, the data you can find out are the activities carried out by users once they have already clicked, by combining both tools what you get is to improve the conversion rate and maximize your strategy.
After reviewing the advantages of the Google Analytics tool, we are going to talk about one of its many functions, the dashboards. These consist of a set of graphs, tables and data that are grouped on the same screen showing information from your website. This means that with a simple glance we get a lot of information.
Advantages of Google Analytics dashboards1. Everything at a glance
The main advantage of this Google Analytics feature is that you can collect a large amount of information on a single screen. You don't have to spend time navigating the website to find data on different aspects. Unlike Google Analytics Custom Reports, which only address the data collected on a specific aspect. By providing you with charts, graphs and other visual elements, it is helping to make the on-page experience much easier.2. Create without limits
There is no limit to the number of panels, that is, you can have as many panels as you want within the tool, this is very important and very beneficial as it helps us to deepen our analysis and improve our marketing strategy and the objectives or KPIs that we had set at the beginning.3. Re-edition
Apart from being able to have all the panels you want, this tool also allows you to re-edit the panels that have already been created, which helps us to personalise and improve these panels throughout the duration of the project in which we are involved.4. Tracking of KPIs
Thanks to the dashboards we are not only obtaining current data of our project or website, but we can also compare these dashboards with other previous dashboards in order to make a comparison that allows us to visualise which objectives we are meeting in the long term and where the gaps are in our project. This way we can easily analyse the KPIs and optimise our strategy by analysing the objectives that have not been met from one stage to another.5. Dynamism
You can create a google analytics dashboard for a specific period and not only use it for that period or event, you can reuse the dashboard, i.e. use the same dashboard format that you have already used in a specific campaign to analyse the impact of another campaign. With this advantage you can, once both periods have ended, compare them and analyse which of the two worked better and for what reasons to reinforce those weaker points in each of them.6. Professionalism
Google Analytics dashboards can be used for any type of meeting, whether it's a high level meeting or a meeting of your own team, it's a useful tool that is commonly used in all types of sectors, so don't be afraid to bring it out in your meetings and make the most of it.
In conclusion, using Google Analytics is a great advantage to your marketing strategy, but it is far more beneficial to include the honeycomb feature within the tool to help you make your experience much more effective and help you optimise your strategy faster and more efficiently.