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what role does content play in your business?

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August 2018: We are more than halfway through this year. Just a few months ago, some marketers were betting on the new trends for 2018. They were talking about the engagement that ephemeral content would generate, they were betting on augmented reality, they were mentioning the utmost importance of video, and they were going on with a myriad of novelties. However, they forgot something. A fundamental pillar was left out: blog content would continue to be fundamental for companies.

Today, we want to talk to you about it.

Generating content is essential for your business

Content marketing has become an essential part of business. Since the birth of the Inbound methodology, content has become a vital part of its structure. It is the means used to attract potential customers to your business and to promote your products or services. Content is the ideal place to show your audience that what you have can be of great help to them. However, never forget to convey the value they need.

However, to achieve this you need more than just words. Nowadays, many professionals can be confused by this aspect, and the fact is that the fact of publishing on social networks does not imply that you are carrying out a content strategy. To begin with, this must be well put together and planned.

what aspects should I take into account when generating content?

Nowadays, capturing the attention of users, as well as attracting potential customers to your business, have become two major challenges. Companies know this. That's why they are looking for the simplest and most effective way to achieve their goals. But how are they doing it? Content marketing is the way.

It is not enough to generate just any content, because the first step you must take is to put yourself in the shoes of your potential customers. Think like them. Only then will you be able to provide them with the value they really need. In addition, before you start writing, you must establish and define the objectives you want to achieve with your publications. Do you want to increase sales, are you looking for more traffic to your website, do you want to be remembered for a particular product or service, are you thinking about improving your brand image? Stop and think about it for a moment. When you know this, you can take the next step.

You may already have clear objectives in mind, but have you thought about how you are going to measure them? It is important to remember that, within your strategy, your objectives should be SMART, i.e. Specific, Measurable, Attainable, Relevant and Time-Bound.

Once established, you should create an editorial calendar, as it will be the basis of your content strategy.

what is your plan?

We are not only talking about textual content

We also refer to visual content for your strategy. In this section, we want to tell you how important it is to include visual aspects in the content you generate, and there are some factors that have led us to consider this situation. Something as simple as an image can change everything. It has become the visual content par excellence, in addition to addressing the emotions of those who visualise it.

Depending on the type of strategy you want to follow, videos can also be a decisive factor. Have you thought about creating professional videos telling some relevant aspect about your products? In any case, remember that you should not go on for more than two minutes and that it is important to keep the audience interested until the end.

Infographics can also be an essential support point, as they are powerful tools that generate a lot of buzz on social networks. Considering making them is the first step to get started, as this combination of text and images makes understanding and conveying information much easier.

a tip on content?

Don't be left with any doubts. Remember that you can contact us whenever you want. We will be happy to help you. And don't forget that there are countless people out there waiting for you. They are ready to read you and bet on you.

are you ready to start working on your content strategy?

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