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what is a video blog?

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Videoblogs or also called videoblogs are a subtype of blogs that consist of a gallery of video clips, ordered chronologically. The subject matter is varied as in blogs and the author can authorise the addition of comments or other videos within the same gallery. To have a videoblog it is important that you take into account the subject matter, duration, design, platform and tags.

It is important that you talk about a topic that you are familiar with and that your clips are no longer than 5 to 15 minutes. If your video is too long, no one will watch it or finish it. We recommend that you create and maintain your own style and stay true to yourself. There is the possibility of using an official site for your video blog, but don't forget the most popular options such as YouTube, Vimeo, Blip, Metacafe, DailyMotion and others. Promote your video blog on sites related to your topic using labels or tags in your clips.

As in the virtual world, you must define your audience. Try to respond to your audience's needs and expectations. Targeting teenagers is not the same as targeting senior citizens. Your audience will determine the tone, language and content of your videoblog. It is also important that you prepare a script and define a structure. Don't improvise. Your videoblog will not come out in one go, so it is important that you define a structure and have a script prepared so you don't talk too much or go off the deep end. A videoblog makes the user experience more dynamic and makes the user feel closer to you.

The video format engages the audience and to achieve this, just like in a text publication, you must take care of the content. The content must be practical, current and interesting for the user. Don't forget to be creative and have your own style. It is also important that you have a good content plan and good communication so that your subscriber community grows steadily.

3 steps to make a video blog

Step 1

You need a camera. You can use your computer's camera or any video camera, so you can record your videos and upload them to your computer for editing. It is important to remember that the quality of the video is key, so make sure you have a camera with the necessary resolution to record quality videos. Also, do not overlook the microphone, as this is another very important element to record your videos. The sound and video quality must be high to generate a good user experience. In this way, you will return not only for the content, but for the quality of the content.

Step 2

You need a video editor. Nowadays there are options of online editors or software that you can download and use on your computer. Don't forget that one of the most used is the YouTube editor, as it is easy to use and very practical. However, it is very basic and if you want to create higher quality content, we recommend you to use computer software such as Windows Movie Maker or iMovie.

The former is compatible with the Windows operating system and has drag-and-drop functionality and offers almost all the classic video editing functions, including trimming, rotating, splitting, merging and adding music tracks, filters and themes. The latter is compatible with the Mac operating system or iOS operating system and is a video editing tool for anyone. This is a free program that comes with every new iMac. It also provides a wide range of effect sets and tools, so it is always considered an essential tool for any Mac user to enhance their video blogs.

Step 3

You need to distribute it. You have two options: distribute it on YouTube or upload it to your blog's own web server. The server option is the favourite one for bloggers, because although the distribution options are not as easy as on YouTube, the control over our video blog is much more effective. Also, don't forget your faithful allies: social networks. Spread your video blogs on these and you will see how you get more traffic and gain more visibility and number of reproductions.

Benefits of having a video blog

  • Generate more traffic to your website and social networks.

  • Generates viral content, as well as a greater reach for your brand.

  • It facilitates the transmission of information.

  • Having a video blog increases the possibilities of consumption.

  • Important fact: YouTube and Vimeo have become the second most popular search engines on the Internet.

  • By generating viral videos, you create more interest in advertisers.

  • The profitability lies in generating a lot of content and a lot of views.

  • 80% of internet users prefer to watch a video rather than other types of content.

Recommendations for creating a video blog

  • It should be original and creative.

  • The recommended time is between 5 to 15 minutes.

  • It is a channel to talk about a topic of your interest and mastery showing your personality.

  • Vary the shots and edit them so that the clip does not look monotonous.

  • It must be specialised in a topic

  • You can use images, texts, graphics and other resources such as time-lapse.

  • Sound and lighting should be of high quality.

  • Maintain continuity in your publications, at least once a week.

  • Interact with your audience through comments or "Live" on IG or Facebook.

As with a blog, you should take into account the content planning for your video blog. This way, you will have clear topics to cover and you will achieve a more professional result that will please many people. And, if you don't have a video blog for your brand or business, don't forget that the content of these is easier to understand and enjoy, as well as generating more interaction and engaging with the audience faster. We all love to hear stories, so we encourage you to tell yours or your brand's story through a video blog.

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