A CRM, in general, is a tool used to manage the interactions that a company has with its customers, both potential and existing. Below we break down this term so that you understand exactly what it is and we tell you what its functions are. Don't miss it!
what is a CRM?
To begin with, the first thing you should know is that CRM stands for Customer Relationship Management. Next, you should understand that a CRM is a software that manages and analyses the relationships between a company and its customers. This software allows companies to track interactions with customers and maintain contact with them to streamline all processes and improve profitability. And finally, you should understand that it is also a program used for the organisation and management of a company's contacts, where all customer information is stored in a single database. By having this database organised and available to the different departments, each area can act and address the user at the right time.
The Inbound Marketing methodology focuses on attracting users in a non-intrusive way and retaining them so that they become loyal customers of your brand, which is why the CRM tool is essential for organising your leads and helping you to achieve your objectives.
what is a CRM for?
- Automation: Thanks to artificial intelligence, repetitive tasks can be carried out automatically thanks to CRM platforms, for example, sending welcome or promotional emails, data left by a user when filling in a form, etc. The main thing is that within a single platform any area of a company can find all the necessary information, which saves time and helps to make better decisions.
- Get to know your customers better and follow up on them. Thanks to this type of software you contribute to create more personalised strategies, as you acquire information about your customers.
- Improve the internal communication of your company. By having all the data in the same platform, you don't need to communicate with each section of your company, they can access the information with just a few clicks.
- Customer segmentation: thanks to the segmentation you will be able to address the customer in a more personalised way according to their tastes, in order to continue with the purchasing process in a more efficient way.
- Facilitates the work of your company, as it is a software that integrates all the interactions that occur between your company and your customers in a single database. At the same time, it enriches the relationship between the customer and their experience with your brand.
The main advantages of having a good CRM for your company
We have already told you what a CRM is and what functions it has, so now we will try to convince you even more to have this tool by telling you about the many advantages it can bring you:
- Increases sales and revenue. This is possible because there is greater control of what happens throughout the customer's buying journey, because all departments have access to customer data. A CRM helps you to act in a coordinated way to act at the right time.
- It increases business opportunities and finding the right moment to approach the customer, and it increases conversion, as there is a good management of the relationship with leads and customers.
- Coordination with your entire team and increased productivity. As we have mentioned before, having this software allows departments and workers to have access to data and this translates into increased productivity, as there is no need to ask or wait for a response from a department, because the information is stored in the same place. Productivity is also increased because processes are automated with the use of CRM, repetitive tasks such as copying and pasting data are automatically filled.
- Positive customer experience and customer loyalty. By having automated processes, better communication between departments, customers get faster and more efficient responses. Personalisation throughout the customer buying cycle helps to improve the customer relationship, which leads to customer satisfaction and a positive buying experience.
In conclusion, as you have been able to read throughout this post there are enough reasons to implement a CRM in your company. Because this tool not only manages the relationship with customers and creates a database, it also helps you to organise tasks, gives you specialised reports and unites all contacts in one place. Finally, if you do not know any CRM platform we leave you Hubspot' s so you can take a look and see for yourself all the services it offers. We hope you liked this reading and integrate this tool in your company!
