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what is an SEO consultant and what are their functions?

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Every website wants to be in the top positions of search engines and for this there is search engine optimisation or SEO. If you like or are in the world of digital marketing you know the importance of this strategy for your website. But like other techniques, it is complex, requires effort and a lot of time, so sometimes you can't do it all and it is necessary to turn to a professional. This is where the SEO consultant comes in.

Today we explain exactly what an SEO consultant is and what their functions are. Keep reading to make sure you don't miss a thing!

what is an SEO consultant?

The SEO consultant is a digital marketing professional whose main task is to improve the positioning of a website, applying strategies and techniques to be in the first results of the SERP of search engines.

Their actions are aimed at achieving better visibility of their client's website, but they are also responsible for analysing, examining and finding those faults that may affect the optimisation of the page. As a result of the actions carried out by the SEO consultant, an increase in traffic to the website is generated and the possibility of these users becoming potential customers, which translates into an increase in conversions and therefore in profits.

In other words, an SEO consultant is in charge of working on both off-page and on-page SEO, but is also in charge of carrying out SEO audits to check the status of the website before starting with the positioning techniques, as well as working with analytics to check that their work is being carried out successfully.


what are the functions of an SEO consultant?

As we have explained in the previous section, this professional is in charge of everything related to the positioning of a website, so he/she carries out many different and varied tasks. Among his/her main functions we can find:

  • prior analysis of the client's website

The first step that an SEO consultant must carry out is to make a briefing, which is a document that serves as a communication tool between him and the client. Before starting to work, the consultant must know the website in depth and know the objectives that the client has, so this briefing is done, where the company explains what it wants to achieve with this project.

It is essential so that he/she can create a positioning strategy adapted to the company's objectives and adapt to the needs that the website requires.

  • carry out the SEO audit of the website

The next step, and an essential one, is to know what optimisation problems the website has. At this point, elements such as: keywords, URLs, domains, internal links, usability, indexation, and a long etc. are analysed in detail. In other words, everything related to on page SEO is analysed.

Once the SEO audit has been carried out, the elements that need to be corrected or improved are put in order according to the degree of urgency.

  • keyword research or keyword study

The consultant has to search and choose the best keywords for the website, make a document where they appear so that they can be consulted when necessary.

To carry out this task the professional in charge has to take into account the search intention, the volume, the price per click and the difficulty of positioning them. Remember that competitiveness is very high and the consultant cannot lose sight of the competition to know which ones they are betting on.

  • analysis of the technical problems of the website

A good professional must identify and solve technical SEO aspects of the website. Here the consultant works on aspects such as indexing, crawling problems, ULRs, toxic links, etc. In other words, all those details that hinder the proper functioning and prevent a correct reading by search engines.

  • content optimisation

"Content is king" is a very important phrase within digital marketing and Inbound marketing methodology, and no wonder. Relevant and quality content is essential for Google to reward itself, and it is also necessary to keep the attention of your potential customers.

The SEO consultant must ensure that these contents contain all the necessary elements for SEO positioning, such as containing the correct keywords, titles, links, legibility, naturalness of the writing, visual elements, etc.

  • create a Linkbuilding strategy

Here the consultant enters the off page SEO, i.e. what happens outside the website. The consultant must help and create strategies to improve the reputation and authority of the website, getting quality backlinks .

  • monitoring, analysis and reporting

In digital marketing what is not measured cannot be improved, that is why it is necessary to analyse and monitor the actions that are carried out. The SEO consultant must know how to use the different web analytics tools, as well as how to interpret the data and information.

Keeping track of the website you are working on helps you to detect failures quickly and make better decisions.

It is also necessary that all this information is reflected in reports that can be consulted to see how the actions being carried out to achieve the objectives are progressing. These documents are also there to inform the client periodically.

  • maintenance

SEO is not a job that is done one day and is never updated again, it is a constant work, so the SEO consultant must carry out maintenance and continuous improvement work, adapt to changes that may arise, to new trends, be aware of the competition, etc.


These are just some of the main tasks carried out by the SEO consultant, but this position has more responsibilities. Throughout the post we have explained what is and what are the functions of this search engine optimisation professional, so now you know how important this figure is.

we hope you have enjoyed reading this post!

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