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what do you value in a website: loading speed, design, colours, images, text, or the positioning of the website on Google?
Everything you look at on a website is part of its usability and everything you need to build an optimised website. Often, common mistakes are made that can be avoided. Pay attention and get a great website with our tips.
The most frequent usability mistakes on your website
are you running the risk of having websites without usability? To get a perfect website, you first need to know what are the most common mistakes. Sometimes, we make them without realising it. So, pay attention and take note:
- Pages that are too heavy.
That is to say, overloading them with animations, videos, images and text, leaving hardly any white space. Not only does this make it difficult for the user to navigate from a visual point of view, but it also slows down the loading speed. If your page takes more than 3 seconds to load, the user will most likely abandon it and Google will penalise its positioning.
- Lack of content.
This is one of the most common mistakes in the design of web pages. It is fine to include a different page for each service, something that is usually done, but many companies make the mistake of putting a single image or a very brief text on each of them. Perhaps the best option is to think about the user and synthesise as much as possible.
- Poor SEO (Search Engine Optimisation).
Avoid shortcuts to position your page. Google penalises both Keyword Stuffing (or over-optimisation of text) and other inefficient techniques.
- Poor quality images.
Just as it is not advisable to use images that are too heavy, neither is it advisable to use them with a very low quality, pixelated or even distorted. The image is a fundamental element for your web page and the ideal is to use the original ones, whenever possible. If you do not have them, you will always have the option of using image banks.
- Base yourself exclusively on trends.
If you create a website 100% focused on a fashion or trend, in the end, it will be outdated in a short time. You must take trends into account, but not rely exclusively on them.
- Using unclear and legible typography.
We often neglect these characteristics when we get carried away by the original typography. Ideally, it should be friendly and fit in with the rest of the page, as well as with the company's philosophy. You should be able to read it clearly and it should not be a great effort.
- Colours that are not in keeping with the company.
It is as important to choose a good typography as it is to combine the colours. The user must be at the centre of the design, so you have to think about him. Bear in mind that if the colours are not legible or not legible at all, the user will abandon the page.
- Complex navigation.
Any of the above-mentioned errors makes navigation difficult, so it is necessary to start from a good architecture.
how to avoid the most frequent usability errors?
When it is someone else's website, you can simply leave it and look for another website that suits your needs. However, when it is your own website that is at risk of becoming unusable, you must take action. How? By hiring professional experts in web design and development. Unless you are a development guru.
We tell you all this because experts are the ones who know the ideal building process for your website, know which features fit the user's needs and follow web maintenance. In short, they have all the ingredients necessary to build a clear, optimised and efficient website that turns the user experience into a unique adventure.
You will never be alone, because the experts in charge of the development and maintenance of your website will always be there to help you, you just have to choose the option that best suits your needs.
what do you need? Tell us about it without obligation.
why is the usability of your website so important?
No matter who or what your website belongs to, proper usability is fundamental to its success. If this is not the case, users will abandon your website and opt for others that are more attractive, faster, more useful and more intuitive. And that is a shame. Usability is that factor that facilitates and improves users' access to information, in the shortest possible time and in the easiest possible way. They are looking for solutions to their problems, answers to their intrigues and reassurance to their uncertainties. Do not make their life more complex, do not give them more problems. On the contrary, offer them a simple website that is perfectly suited to their needs.
To do this, it is not only important to build a quality website, but also to check and make quality controls. Do you want your website to work smoothly? Do you know of websites without usability?
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