The process of web development for your e-commerce

thinking of opening an ecommerce site? You already have one and don't know how to optimise your website? Relax, ecommerce may sound familiar to many of you, but what's behind this activity? How is it created? Considering that ecommerce is the buying and selling of products or services through the internet and computer networks, having a good online presence is decisive.

Suddenly, your website has become your main showcase, but how are you taking care of it? In this post we are going to tell you about the process of web development for your ecommerce. Get ready!

what is ecommerce?

As we have been telling you, e-commerce is the buying and selling of products and services over the Internet, which also involves tasks related to marketing, content creation, etc. All this has led to a revolution in the way companies communicate with consumers and develop their commercial activity.

Among the main advantages of ecommerces are: the expansion of their databases, so that they can expand their business; they offer greater availability to customers, as they are present 24 hours a day, every day of the year; they improve communication and response times with customers, attending to their requests and questions; the consultation and purchase of products is much more convenient, as users can see the product in detail without having to travel; they also reduce the costs of personnel, production and administration.

Apart from all this, you should bear in mind that the growth of the Internet is leading consumers to rely more and more on this type of commerce. Are you interested in the world of commerce and sales? Do you need a website for your online business?

7 steps to e-commerce web development

If you are wondering how to create the perfect website for your ecommerce, we have the answer. Here are the steps you need to follow:

1. Planning. Sitemap and wireframe creation. Organise your work well to be clear about what you want to develop before jumping into the pool. Websites can have different purposes, and depending on what you want to achieve you will need one structure or another. Remember also to be clear about the keywords to be used, the contact forms to be integrated, videos, images, infographics, etc.
2. Choosing the domain and hosting. The domain is the name assigned to the website and is responsible for translating the IP address. It is not possible to have a website without the presence of these two elements, as they constitute the place where the website and all the contents that make it up are hosted. Depending on the size, you will need one type of hosting or another.
3. Choice of the CMS (Content Management System) for the website. This is software developed so that any user can manage the contents in a totally simple way. An example of CMS is WordPress.
4. Planning the web structure: This refers to the distribution and organisation of the elements of the website. However, when we talk about the structure, we are not only referring to the visual part, as it influences the rest of the results of the page. It is advisable not to exceed the number of internal pages and to pay attention to usability and user experience.
5. Design the page. It is time to choose the type of design of your website, a point where it is advisable to take into account the use of templates, have knowledge of HTML and CSS, try different styles and colours, but in tune with the company. Web design is a very important aspect for online presence. Take care of it! In addition, a well-designed website will attract your potential customer, and its keys are: consistent image, navigation, usability and trust.
6. Take intoaccount the content (text, images and video). Including content on your website is not as easy as it seems, but you can rely on keyword research to mark the contents of the different pages, adapted language, taking care of the homepage, using clear and direct sentences, etc. The writing and compilation of the content involves creating it, defining calls to action and searching for images.
7. Testing, revision and launch: the website is checked and the domain is set up, the website is registered and a launch post is recommended based on an on-page SEO audit.

All these steps constitute the lifecycle of website development, from information gathering (objectives, potential audience, purpose), to the launch. In addition, it is recommended that ecommerces include a blog, as it facilitates the attraction of the target audience and improves SEO positioning.

if you have any doubts, please contact us, we will be happy to answer them.