if you don't have your SME online yet and are looking to improve its presence, first impressions count for a lot. Creating a website involves design and digital development, but you don't need to be technically savvy, you can leave it to professionals to just write the content and approve the final result.
Marketing is the art of persuasion and the science of combining emotional management with social needs.
why does your SME need web visibility?
Everyone needs a bit of inspiration at some point to give shape to their ideas, and in the face of this reflection, knowing the reasons why your SME needs a web presence is a good practice:
- You improve your brand image, which is why you need a good web design.
- You increase the reach of your business. You will reach anyone with internet access who wants to see what you offer.
- You will bepositioned in search engines. You will be number 1 in the ranking, which adds great value to your content. Users trust what they find on the first page of Google.
- Youimprove the service you offer. You will be a business available 24/7/365. Users can consult information, resources, FAQs... You will sell online
- You will sell online, the sales process can be carried out from your website.
- You will increase your sales, because customers will have no timetable to visit your catalogue of products and services whenever and wherever they want.
It is essential for your company to have an online presence nowadays, there are hundreds of users out there looking for your products and services, let them find you!
what else is important on your website?
There is life beyond the domain, design, layout, forms, calls to action, hosting, blog and search engines of your website.
What adds points to your website:
- Valuable content, the kind that contributes and not detracts. Who better than you to write about your business services? Think carefully about what you want to tell your clients, who you are, what you offer and what differentiates you from the competition. This is essential information for the page to transmit your essence and that of your business. No one knows you better than you do.
We know that this part can be a bit more difficult, but it is essential to dedicate some time to it so that later it is perfectly understood what your business is about. Besides, you will not be alone, you will always have the support of the professionals you entrust your project to.
- Style guide for the design: If you are going to be the one designing the site, it is essential that you have a style guide with all the necessary elements to build a solid image. Otherwise, your site will end up being a potpourri of elements without coherence.
don't worry if you don't know where to start!
4 steps to create a style guide for your SME web design
- Define your buyer persona.
who is your target audience? This is an important step that many companies overlook and that you should not overlook. Think about which group of people might be interested in the content, product or service you are going to offer and who you would like to consume it. What are their objectives, concerns, circumstances and needs? Where do they look for information? What kind of content do they read? It is important to know. Of course, do not make the mistake of covering all types of audiences, as the saying goes that he who covers a lot, covers little, is a tight squeeze.
- Choose fonts.
Do it taking into account the type of business, the brand values that identify you, your philosophy... There are thousands of fonts, so it is easy to get lost and not know which one to choose when you start browsing them. We recommend that you do not use more than two (one for the header and another for the texts of the page). Whatever option you choose, make sure it is legible. This is exactly what the most optimised and valued websites by Google do.
- Now it's time to think about colour.
Once you know who your potential audience is, it will be much easier to choose the most appropriate colours. At the very most, we recommend you choose 4. Don't make weird mixes and use tools to create combinations that work. You have to feel comfortable with them.
- Define a style for your images.
They should represent you and your business, with a well-defined tone and spirit, reflecting coherence through the pores. Here you must take into account the colour palette and the typography you have chosen.
tACHÁN! You already have your own style guide fresh out of the oven.
do you want a spectacular website for your SME? Request information now, we are waiting for you!