The effects of video marketing on consumers
did you know that video marketing is one of the hottest buzzwords of recent times? The indicators point to a revolution that can change everything. We humanise expectations and business techniques, we turn them into solid objectives that prevent revolutionary winds from devastating everything.
Video marketing is a tool that arrived a few years ago with the help of web portals such as YouTube and has decided to stay and has gradually established itself in our society thanks to the positive effects it generates on potential clients and consumers.
We don't want you to be left with the fly behind your ear, so we are going to talk to you about these effects.
what do you think?
6 effects ofvideo marketing
The video marketing craze is taking its toll on society, spreading from business to business, from professionals relying on the new trends for 2019, and from companies looking for a different way to present their products and services to the world.
This has had an impact on customers, of course. We'll tell you about it:
- They quickly find a close link between their behaviour and the company' s offerings.
- They see deep data and a much easier way to understand it and retain it in their memory.
- They find a creative way to consume information about the products or services they are interested in.
- The senses of sight and hearing come into play, so that a universe of emotions begins to emerge.
- They gain a much deeper understanding of who the brand is, what it does and how it can help them.
- Theyunderstand the information conveyed to thembetter, especially when using the storytelling technique.
Consumers are the lifeblood of a business, and you've seen how this has a huge positive impact on their relationship with brands, so more and more businesses are joining the marketing craze.
More than just a video
Creating a video involves many things. It's not just a matter of pressing the button and starting to record. The professionals who work in this field and the brands that have already integrated it into their marketing actions know this. Sound,music, movement, voice and the information you transmit have a lot to say about you. When used correctly, they are very direct and exact in what you want to transmit. We are all human and that makes us part of a world connected to emotions.
We are sure that you also have something to say.
Video marketing has become one of the main tools for companies. Some experts say that "100 million users watch at least one video a day, and 90% of them say that videos work positively when it comes to making purchasing decisions".
The data doesn't lie, and this is a reflection of the positive impact that advances in technology are having in line with business objectives. The focus is always on the customer, so we believe that anything that has to do with improving the understanding of our products and services can be a good option.
Don't stop challenging yourself. We know that making new decisions always presents challenges, sometimes unexpected ones, but we are convinced that they are part of the journey. What would be the point of doing business without them?
You don't need anything else to start shaping your ideas.