Corporate video and the smartphone, a promising relationship
Choose your corporate weapons wisely and take into account a few tips on the relationship between video and smartphone use.
You are your company's best tool, but you can combine it with the use of other tools that will save you more time. You know, time is money.
They say that the best relationships are born from two parties meeting by chance. Do you think that video and the smartphone can be the protagonists of such a meeting?
Think about it for a moment.
why arewe talking about a promising relationship?
Of all the reasons why we might consider corporate video and the smartphone to have a promising relationship, there is one that stands out above the rest. It has been proven that the consumption of audiovisual material has increased thanks to the proliferation of smartphones.
Instant access to any kind of information has meant that users can watch brand videos whenever they want. It no longer matters when or where, although we know that internet connection comes first. But it doesn't matter because we all carry a mobile phone in our pocket. As if it were just another part of our body.
The mobile phone is the device of choice to view most of the information you are looking for and are interested in. If you as a company share your videos, thousands of users will be able to access them at any time. Are you already taking advantage of this trend?
The communication of brands with their public has made video almost an obligation.
A win-win relationship
Many companies have realised that video is the best way to communicate with their audience. In this post we are taking a look at the relationship between corporate video and mobile devices, but the time has come to delve into both sides of this story.
Video and mobile are two concepts that are already walking hand in hand. Going hand in hand is advantageous for them. From the video side, brands get an unlimited number of users accessing their audiovisual content, which favourslead attraction, customer conversion and brand awareness. From the users' side, they find what they are looking for at the moment they need it.
isn't it great?
Video converts better than any other medium
And we're not the only ones saying it: at Puro Marketing we have found statements that have left us with a good taste in our mouths. For example:
- did you know that "70% of marketers believe that video converts better than any other medium"?
- do you know that "50% of executives seek more information after having seen a product/service in a video"?
- are you aware that "animated explainer videos increase conversion by around 20%"?
These are the effects of a globalised world in which more and more companies are joining the audiovisual world to keep growing, to keep improving, and to take advantage of all the potential. In a few words, we could say that a brand can improve its results thanks to the creation of corporate videos through which to present its products and services.
And you, how far are you willing to go?
In short: reach your goal through video
Nowadays it is very important to differentiate yourself from the competition, but, to achieve this, many companies have some doubts. Creating a corporate video is a good option to achieve this goal, especially considering the saturation of written texts that cover the network. Think about what you already have and what you can achieve.