Tips for using social media in your Inbound strategy

Focusing our Inbound Marketing strategy on social media helps us to generate a good relationship with our audience, as it allows us to create an immediate contact with them, dialogue in real time with the brand and help users to make a decision more quickly. Therefore, it is important that you take into account what exactly social media is and a series of tips to get the most out of your strategy.

what is social media?

Social media is the set of resources, platforms, applications and media through which brands will be able to build their Inbound Marketing plan, exchange information, generate conversation and establish contacts with all potential users interested in interacting with the brand.

However, although the name may lead to confusion, social media is not only social networks, but also includes websites, forums, blogs, etc. Despite this, it is the social networks that become more important when it comes to establishing our Inbound Marketing strategy, as being present and active in the same places as the users encourages closeness and can help us to eliminate all barriers between our audience and the brand. This is why we must take into account how important the answers provided by the social networks, blogs, or even the brand's own website, which also usually has a direct chat (a chatbot).

what 5 tips should I follow to make the most of social media?

1. Create a Marketing Plan. One of the most common mistakes, especially in social networks, is that many companies use accounts without any specific marketing plan. You should always include a plan for all the social networks you want to use and should include defined goals and objectives. Once the campaign is finished, you should analyse it and then readapt it according to the results obtained.
2. If you want to capture a young audience, you should develop a large part of your strategy on Instagram or Youtube, as these are the platforms that most consume this type of users. On the other hand, if you prefer to target a more adult audience, it would be advisable to develop a large part of your social media plan on Facebook.
3. You should create a clear and concisebrand website , showing the characteristics of your products or services, visually attractive to the user and with a customer service department where you can resolve any doubts that may arise.
4. Create a blog. In the blog you can include posts accompanied by videos or images that explain the purpose of the brand, who you are or how your products or services work. This will help users to decide for the brand, as finding a place where you explain in detail and have visual support (videos or images) will be a very valuable factor for our target audience.
5. Focus on creating engagement. One of the keys to a successful social media marketing campaign is engagement. Engagement is not easy to achieve through different forms of advertising, but it can be achieved on social media. You have to be proactive and interact with other users on social media who mention your brand, and you have to try to react to customer questions in a timely manner.

what are the benefits of having a social media strategy in Inbound Marketing?

• Dissemination: they are a very valuable channel to make our product known among the target audience. This will serve to increase the number of visits to the website, and therefore, to the knowledge of the services.

• Promotions and offers: users can be attracted to become customers by launching promotions and offers on social networks.
• Brand awareness: through social networks, users can be provided with information to get to know the brand through the platforms that they themselves use on a daily basis.

In addition, it is also important to take into account the benefits that social networks will offer us when developing part of our strategy in them, among which we can highlight.

• Helping to create a community among users both in the short and long term.
• Be aware of the main trends and be able to anticipate the launches of other brands.
• Generate quality traffic through social networks to the website, which can be captured later to convert them into leads.
• Social networks allow virality in a very simple way, as users can share content with others immediately and will make products or services reach further thanks to recommendations.

Remember that the social networks, the website, the blog or any other resource that allows us to communicate with the user and help them to become a customer are all part of the social media that will help us to boost our brand through the Inbound Marketing strategy.