Tips to optimise your Facebook Ads campaigns

Facebook Ads is Facebook's advertising platform, through which you can design all kinds of advertising campaigns depending on your objective. Moreover, thanks to the segmentation that this social network allows you to do in your ads, you can reach your target audience in the most effective way.

why should we advertise on Facebook Ads?

Advertising on a social network as important as Facebook increases your company's reach to a much larger audience, generating more business and even reaching people who do not follow your page.

One way to use these ads to reach all types of audiences is to grab their attention with engaging and flexible ads, and you should analyse the results afterwards with ad reporting tools to see your monthly visual reports.

what types of campaigns can you run on Facebook Ads?

1. Promote your posts: This is simply promoting the content of your website.
2. Promote your website. This Facebook Ad is oriented to promote your website, that is, to reach people who are close to your business. It is an ad focused on appearing to those users who are close to your business. It will be enough with an address to set it up and start receiving visits.
3. Improve brand recognition, in this case it is a corporate ad that aims to reach the audience most likely to pay attention to it
4. Attract people to your website, giving the advertiser the opportunity to get more traffic to their website.
5. Increase the number of installs of your application. The aim of this Facebook advertising is to get users to install a certain app.
6. Increase the number of attendees to your event. This ad promotes an event in order to increase the number of participants.
7. Increase video views. This is aimed at ads that integrate a video, in order to increase the number of views.
8. Generate potential customers for your business. This Facebook Ad model is oriented towards the acquisition of leads.

how to optimise my Facebook Ads campaigns?

Now that you know what Facebook Ads is and what kind of campaigns you can use, you just need to know some of the best tips to optimise them and get the most out of them:

• Focus on the text. What you say in the text of your ad will be key to capture the attention of your buyer persona and get the conversions you want. For that reason, the text that will give life to your Facebook campaign has to be short, concise and attractive.
• Segment your audience: Segmentation is key to reach all your target audience, but always remember that quality is better than quantity, because with the former you can be sure that your sales will go up and with quantity your business may go bust.
• See the results: It is essential to know details about the number of people who have read your ads, so get weekly or monthly reports and measure the results of your keywords in each campaign.
• Generate engagement: How you interact with your target audience affects your Facebook campaigns. Keep in mind that social media is all about reciprocity.
• Choose a suitable time for your ads. If you have been using Facebook for a while, you probably know the activity curve of your followers and at what time they interact the most. If you are just starting to familiarise yourself with your audience on this platform, we recommend that you spend some time getting to know their behaviour from the statistics.
• Select a suitable date: The date you decide to run your Facebook ads is very important, so take advantage of important dates to run successful campaigns.
• Create several ads. Audiences are demanding, they get bored quickly and if they have to see the same thing every day, your online business will not be able to position itself in the minds of users. In the same way, by creating several ads per week, you can get to know the tastes of the people who respond to your ads, which allows you to customise your brand to the needs of your customers.
• Use social media to optimise your Facebook campaigns - see which platform your audience interacts with the most, and once you have this information, you'll be ready to boost your campaigns
• Create your campaigns for a known target. If you already have an established relationship with your target, you know their demographics, you know how old they are, what is their best time to register the most interaction and even what their preference is when it comes to consuming your products, create a Facebook campaign for them.
• Another of the benefits of Facebook Ads is that it allows you to manage yourbudget as you wish, in fact, if you wish, you can pause the investment as soon as you see fit.

In addition to these 10 tips you should also plan the campaign with time and with effort and patience you will surely get great results. Facebook Ads is a great opportunity for your brand, so take advantage of its possibilities.