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A company without a website is synonymous with mistrust, A company without a website is a company without a future... And other phrases that are as true as a temple and that have left a written legacy in their passage through the brands.
There are still many companies without a website on the internet, although it may seem like science fiction. However, there are more factors that somehow push businesses to design a website to have a digital presence. At a time when digital technologies and the web encompass almost everything, not having a website is like saying No to attracting potential customers, No to visibility and No to business growth.
So what should you do if you don't have a website yet?
Why your business should be online
and why not?
At Occam, we believe there are endless reasons why your business should have a website that allows your customers and clients to find you whenever they need you, and we want to present them, but not before reminding you that having a website is a must in this day and age.
So, here is a compilation of reasons to be present on the Internet:
- You are accessible from any corner of the world. If people understand less and less about limitations, imagine the internet. Any user can find you, no matter where they are in the world. From the screen of their smartphone or computer, they can access your website in a matter of seconds, increasing the possibilities of sales and all that this entails.
- Your competitors are already online, why shouldn't you? It's not only important to create a website, but to be able to maintain it and work it properly to get better organic results and stay ahead of the competition. This is where marketing strategies come into play, but not so fast. The first step is to get people to your website. The second is to keep them coming back.
- Online presence. Nowadays, the first thing we do when we need a product or service, or simply have a need, is to look for information on the internet. Specifically, on Google. Your customers do exactly the same, and if you are present, the chances of finding you (and buying from you) multiply. Keep in mind that it is not enough to be on social networks.
- Easier and more accessible shopping experience. Did you know that having an effective website can increase your company's sales? Of course it can. When you give your customers the possibility to request information about your products or services online, the shopping experience becomes much easier. Distance is no longer an obstacle.
- By working your website correctly, applying online marketing techniques such as content marketing, you will see how you start to receivenew sales opportunities and customers. In the end, a website is a perfect showcase to show your best face. Take care of the visible side of your brand!
- Advertising with the widest reach at the lowest cost. It's possible thanks to the possibilities of advertising with minimal maintenance of your website. Letting the world know about your business has never been easier. Start by adding a permanent ad and keep updating it according to the changing needs of your audience.
- Increased visibility: The world has more than 4 billion internet users, a number that grows every year. If you are not present on the internet, you will probably lose many potential customers and endless opportunities to be found. In fact, did you know that the first thing a user does when hearing about your brand is to search for it on the internet?
- Generate market breadth. Having a website does not mean that sales will rain down on you. To do this, you need to work on your presence, a quality design with attractive images and content, among other things. And if you also have a good product, you will be found even in the most remote place in the world.
- Customer loyalty: The most difficult thing is not to attract new customers, but to keep the ones you already have, and for this, your website will be a great support. You will know more easily what their concerns, expectations and worries are, so that the message you transmit about your company will be unique.
- Easily update content: You can add, edit and publish content whenever you want, as well as blog and share posts on social networks. You won't even need to be in front of your desk to update it.
- Accelerate the growth of your business- that's what happens when sales and customers increase, and your brand grows from a startup to a successful company.
- It helps your business and your audience grow, not only because having a website will help you appear in search results, but also because you can have content in the form of videos, posts, eBooks, whitepapers, etc. that will add value to the user.
If your company is not where your potential clients' eyes are looking, how do you plan to attract them and make your business profitable? And compete?
In two words: it is essential.
Conclusions about having a website in my company
In this day and age, where everyone has a smartphone in their pocket, corporate websites should convey the company's mission, values and vision. Only then will they be able to connect with the target audience.
It is no secret that the COVID-19 pandemic has taught us many lessons, the first of which, at a business level, is that the digital part of your company must be immersed to avoid inconveniences. A website, at whatever stage of your business, will never be a cost, but an investment.
Your website is more than just a commercial showcase. Join us every week in our blog and discover where to start developing your website. Let's go!
