Within content marketing, it is very important within the strategy to constantly reinvent itself, and this also refers to the formats, it is necessary to update, if at this moment the fashionable format is audiovisual, it will be necessary to generate content in video or image format.
what is video marketing?
As its name suggests, video marketing is an online marketing strategy that is mainly based on the use of audiovisual images to achieve different objectives within the marketing strategy that we are carrying out. Simply, what it implies is to add video within your content strategy.
If you are going to choose to add video to your strategy, you must do it with quality videos, you cannot record anything with any material without prior planning, because it will not work. Creating quality videos will involve a large investment of time and effort, but it will be worth it.
Facts that prove the importance of video marketing
- If you have both video and text on your website, 80% of the traffic will focus on watching the video, and only 20% will read the text content you have included on your website, which proves that videos are much more attractive to users than text.
- According to several studies carried out by groups such as Forbes Insight, Online Publishers, etc., it is concluded that the interactions made by users through a video, greatly multiply the feedback, which in the long run improves the relationship between the customer and the brand.
- 90% of users say that videos positively help them to make a purchase decision, i.e. when a brand includes video, they are more likely to decide to purchase its products or services.
- Some 52% of users also say that videos created by the brand itself of its products increase confidence in the product when making the decision to buy it.
- Moreover, 64% of users who watch a video before purchasing a product decide to buy it.
why is it important to use video in my strategy?
- Think about the competition
If your competition uses video marketing, you should use it too, and much more after all the positive data we have shown in the previous point. If you don't add video in your content strategy and your competition does, it is clear that they will get better results. But, who wouldn't use video after reading this post?
- More attractive format
When we transmit a message through a video, we are transmitting a large number of words and thus information, all this in much less time than if we transmit them in any other format. But what about audio? With audio we also transmit a large number of words in a short time, but we do not have a video support to facilitate the user's understanding of those words, thanks to the video the user can relax more and learn more about everything by having visual images that his brain processes better and faster than text or audio.
- Convert more
If a user appears on our website with the intention of covering a need thanks to our products but still has doubts, add video, it is much more credible and gives more confidence to see the product you intend to purchase on video. We can even include in that video a tutorial on how to use the product itself or the advantages it will bring us in our life.
- Improves positioning
When it comes to positioning your website , Google always rewards quality, the fact that you have included video in your content strategy means that you have invested time and effort in creating it and therefore rewards you by placing you at the top of the search engines. Videos, as we have already seen, are a more attractive format for the audience itself, so users will share more, which continues to help us in our SEO positioning strategy.
- Increases engagement
As we have just pointed out, videos generate much more interaction than an image or a text, so all publications and posts that include video in your social media will have many more interactions than those that do not include any type of audiovisual content.
- Increases ROI
On the other hand, adding video formats within your content strategy also increases the ROI, what is invested when creating a video is time and effort, you also invest money, but creating video marketing is much cheaper than it seems, besides being hugely beneficial to the brand, so the benefit we get from it will be much higher than the money we are investing in creating it.
- It's trending
If you have a good content strategy, you will know that the most important thing is to constantly reinvent yourself, so you have to be aware of the trends that exist within the internet, at this moment, video is triumphing, which means that if you bet on video, you will generate a greater amount of leads than if you continue using formats that are not currently trending among internet users.
- Greater connection with the audience
Video has a great potential with users, almost 100% of them (97%) consume a large amount of video per day, so it is clear that they opt for video formats over others. There are also statistics on the fall in television consumption since the existence of online video. All this makes your audience generate greater trust if you are providing them with video content.
- They are economical
As we said before, a video does not have to involve a big expense, we are not referring to large audiovisual productions, with the video content and image quality, it is enough, which, again, increases the ROI. You can upload them to different platforms, creating a tutorial for YouTube does not have to be expensive or complicated, but it will bring us a lot, users will appreciate it and will share it.
Video can help you improve your marketing strategy to a great extent, not only will your users like it more, but you will also increase engagement within social networks, increase ROI and improve your SEO positioning, among many other advantages, so don't wait any longer and be competitive in the video format.