HubSpot Solutions for the Logistics Sector

There are many challenges that mark the roadmap of today's logistics sector, ranging from the lack of personalisation in service or communication with the customer, to the lack of technology and metrics analysis. In the end, these challenges lead to one of the biggest problems in logistics: they have not fully digitised their services.

Process optimisation, efficiency, speed and synchronisation have become key metrics for logistics companies to differentiate themselves in the marketplace. A CRM for logistics can give you a much clearer and deeper insight into the overall performance of your business, while improving the speed, efficiency and quality of your customer interactions.

Not just any CRM, but HubSpot's digital solutions. Want to see how it works and all the benefits it can bring to your business?

then read on!

HubSpot CRM: what you need to know

HubSpot is software for marketing, sales, customer service, content management and operations. It's an inbound marketing and sales CRM that helps businesses attract visitors, convert leads and build customer loyalty. Its platform is cloud-based, so all your data syncs across computers and devices, while updates are instant and automatic.

The software has sales, marketing and web development features to ensure a smoother handover between teams and therefore a superior customer experience. It provides a 360-degree view of all interactions you have had with your potential customer, be it emails, phone calls, scheduled meetings, etc. This also provides the necessary background on the needs, interests and behaviour of your potential customers to maximise the chances of closing a deal when you contact them.

Although HubSpot includes a wide range of functionalities, one of its great advantages is that it is incredibly easy to use. Users of the platform can create engaging profiles for their brands while managing the communication channels with their leads, prospects and customers.

By implementing HubSpot, you can track your company's performance and get a complete overview of all team members' activities in a single dashboard. The platform is valuable enough when used on its own, but its integration with other applications makes it an extremely effective resource.

Solutions offered by HubSpot for the logistics sector

Among all HubSpot solutions, the Growth stack is key for logistics companies: Marketing Hub, Sales Hub and Service Hub.

1. Marketing Hub: to generate visibility

The Marketing Hub tools are crucial for generating personalised campaigns to address target audiences. It improves the visibility of content - through ads, blog posts, network posts and more - and the organic positioning of the brand. This in turn translates into more traffic to the website and more leads to nurture and subsequently convert them into customers.

• Email Marketing: this is a fundamental tool for logistics companies, as they use the sending of emails as a communication channel in which they can publicise news and commercial proposals, as well as accompanying prospects and clients during different stages. This lead nurturing strategy is easily carried out using the HubSpot platform .
• Blog: the blog is an important channel as this tool can be used to generate valuable content, rank in search engines and generate organic traffic to the website .
• SEO: SEO techniques optimise the website of any company and can be used to improve the customer experience by orienting the contents of the blog or the website to what the target audience is looking for in relation to a specific logistics service .
• Workflows: the workflows tool provides better follow-up and monitoring of prospects and customers. This tool is not only key to creating nutrition flows or automating commercial processes, but can also be used internally to manage the tasks of Human Resources teams.

To be effective, sales require control, monitoring and visibility. In this way, sales teams have more time to focus on the most important thing: dealing with customers. This way, they avoid wasting a lot of time on manual tasks that do not allow them to properly attend to prospects and focus on closing business.

The key tools are:

• Sales reporting: sales dashboard management contributes to a better understanding of the processes and better decision making. With the reports generated by this tool, there is a broad knowledge of the performance of the team and the evolution of leads and projects. In addition, it allows teams to generate customised views with strategic information .
• Sales automation: the automation of email sequences allows massive outreach to prospects. With a well-structured and designed commercial message, you can connect with customers who specifically require logistics services .
• Pipeline management: Sales teams can leverage pipelines to learn which prospects they have and which deals they are close to close. This provides greater visibility into the sales cycle of leads and the actions teams are taking over time.

Thanks to Sales Hub, you have at your fingertips relevant information and the ability to manage contact lists and obtain data in real time, so you can optimise your strategies, identify which is your best channel for obtaining leads and provide the appropriate follow-up to accompany them until their final conversion.

A company that offers logistics solutions needs to be very close to users and customers, as well as being prepared to provide support, because it is a sensitive industry in which a change in processes or a delay in shipments can generate different complaints or doubts.

With HubSpot's tools, you can reinforce this part of customer service:

• Omnichannel customer service: HubSpot's CRM allows you to provide personalised and timely attention regardless of the channel through which users and customers contact the company. All the information is concentrated on the same platform to be in context no matter which agent is providing a response.

Conclusions

HubSpot CRM is essential for any company that wants to transform its customer relationships. It provides detailed information on key aspects of the prospect relationship. This software has delivered a relatively quick and high return on investment for most B2B or B2C companies, regardless of size.

And you, do you want to be part of the HubSpot revolution?

While you're thinking about it, you can request a consultancy with Occam in case you have any questions and need someone to answer them.