Online Marketing is the most profitable way to get more customers and to retain those who have already participated in our business. For this reason, we want to show you, to all those who are unfamiliar with SEO and SEM tools
wHAT IS SEO?
SEO (Search Engine Optimisation) is also known as search engine positioning or search engine optimisation. It is fundamentally about improving the positioning and visibility of a website in the organic results of the different search engines. In Spain it is mainly developed around Google, as it accounts for more than 95% of the total volume of searches.
In the case of SEO, in order to appear in the first positions of a search engine, it is not necessary to pay for advertising campaigns. However, even if it is free to use it, it can involve an economic cost as well as time to obtain a good positioning in Google. SEO has a great deal of work behind it in order to achieve the main objective, to appear in the first positions.
wHAT IS SEM?
If in SEO the objective is to achieve organic results, in SEM (Search Engine Marketing) the aim is to obtain greater visibility by directly advertising the products or services of our website on Google in the form of an advertisement.
It is a paid positioning technique, which is known as Search Engine Marketing. SEM creates promotional campaigns for your online business thanks to the use of the Google Adwords tool . SEM allows you to direct your investments to very specific market segments, to measure and evaluate the actions carried out in real time and to adapt your strategy and your budget to your promotional needs.
With the help of SEO we will ensure that your page appears in the highest possible positions in organic search results, optimising the structure of your website and its content, as well as using various linkbuilding techniques or viral content, increasing the notoriety of the website, due to the increase in mentions. We also help you to position your ads well through SEM so that your advertising campaigns are within everyone's reach.
