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Linkedin sales navigator as a sales strategy

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Linkedin sales navigator is a sales management tool created by Linkedin that combines a wide range of features that can help sales reps and sales teams find potential customers, build relationships with them and achieve their goals. Now we tell you more.

what are the main functions of Linkedin sales navigator?

  1. Have a database of contacts.
  2. Manage contacts.
  3. Capture potential clients, leads.
  4. Manage qualified leads. Another important function of this platform is "Lead Recommendations", which provides suggestions based on sales preferences, search history, profile views and leads booked in the past. This function also saves a lot of time for sales reps, helping to establish and work with relevant connections.
  5. Have a customer database.
  6. Perform Lead Nurturing.
  7. Perform segmentation.
  8. Send InMail messages. InMail messages are private messages sent to people who are not part of your network. These messages can have up to 200 characters in the subject line and up to 1900 characters in the body.
  9. Save company information.
  10. Perform Reporting + Dashboards.
  11. Create a data filter.
  12. Alert of news and/or people.
  13. Integrate CRM. Nowadays, it is possible to connect several popular sales applications and management software, such as: Salesforce, Hubspot, Drift, G2, Outreach, Oracle Sales Cloud... Just import the Sales Navigator data into your CRM and start managing and tracking sales information.
  14. Perform advanced searches - LinkedIn Sales Navigator's advanced search allows sales reps to find leads and make relevant connections in a more targeted way. Reps can choose from a variety of filters including: keywords, geographic location (by region or state), professional title, company name, company size, company type, group membership, school, years of experience, industry, job opportunities, number of followers... With these filters, it's much easier and faster to find relevant and valuable connections to work on to close deals.

Linkedin sales navigator como estrategia de ventashow to find leads with Linkedin sales navigator?

Finding qualified leads can be a tedious process, so today we are going to tell you about 4 effective techniques:

  • Content interactions - Content interactions reflect how your audience feels about a given topic. Through Linkedin sales navigator, you have immediate access to the content your prospects are posting and sharing. This helps you interact with a purpose: you are talking directly to your buyers. Create content yourself or participate in a thread that pertains to your industry. Either way, be prepared and proactive when it comes to interacting with your audience.
  • LinkedIn groups. You can easily explore and generate leads by finding groups that discuss pain points that align with your company's solutions. Follow key groups in your industry to get a deeper insight into what your followers are interested in.
  • Target new managers: New managers who have recently joined companies want to make their mark with new ways of working. There is an opportunity to present your products and leverage the room for manoeuvre within their budget.
  • Online events - digital events are a viable source of leads for sales reps. When attending or organising such events, don't forget to add these leads to your CRM. All you have to do is search for LinkedIn events, join the ones that are relevant to your industry and search the list of attendees for potential leads.

Linkedin sales navigator como estrategia de ventas

what are the main types of plans in LinkedIn sales navigator?

There are three main types of Linkedin sales navigator plans available:

  • Professional: This is the most basic plan for professionals who want to expand their customer base and close more deals. With this plan, you can save up to 1500 leads and send up to 20 InMail messages per month.
  • Team: This is the standard version developed specifically for sales teams that already have a CRM and want to use all the information to increase sales and optimise relationships with potential customers. With this plan, you can store up to 5000 leads, make presentations with TeamLink and receive organic marketing alerts, among other functions.
  • Enterprise: This plan is designed for organisations with a consolidated portfolio of customers and sales volume. It allows you to manage up to 10,000 leads, make presentations with TeamLink Extend, receive sponsored marketing alerts and access a complete configuration of data and information.

In conclusion, using Linkedin sales navigator is worthwhile, especially if your business model is B2B, and it allows you to access real-time information and link your CRM with the platform's data. Get started!

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