"Things are not said, they are done, because when they are done they say themselves".
This reflection by Woody Allen is applicable to all aspects of our lives, including audiovisual production and realisation. Whatever you have to say, say it with video. We warn you in advance that you will need to know the keys to good audiovisual production and realisation.
So, let's not waste any more time.
here they go!
6 factors to take into account in audiovisual production and realisation
This is the name given to the production of content for audiovisual media, especially cinema and television, but now also for digital media (blogs, social networks, video platforms).
You will get a good audiovisual production and realisation if you know these keys. Take note:
- Phases of production.
It requires detailed planning to get the most out of each stage:
- Pre-production: A set of organisational tasks carried out from the initial idea to the availability of the resources involved in the next phase (literary and technical script, quality and cost agreements, work plan, budget, etc.).
- Production: This is the phase where filming or shooting takes place.
- Post-production: The project is finalised and the editing of sound, lighting, retouching, editing, etc. is carried out.
- Production company.
who is going to be in charge of producing the audiovisual project? Are you going to hire a specialised agency? Are you clear about all the requirements of your piece? For this, it is important to provide the briefing, which explains in detail: theme, objective, potential client, brand description, competition, specific needs, KPI, type of video and graphics, proposal, timming, look & feel, destination, budget and other mandatory requirements.
- Production team.
It can vary depending on the type of work and the budget. It will become more complex as the size of the company grows, but regardless of the size of the production company, there will always be two key figures: the producer (manages and decides the production to be carried out) and the executive producer (in charge of how it will be produced and the logistics required for the production). Sometimes, the product and the director are the same person.
- Project planning.
For the production of the video - and before getting down to shooting - it is important to break down all the elements involved: mechanical sequences (make-up and hairdressing, characters and costumes, vehicles, day/outdoor, night/outdoor, day/indoor, night/indoor, extras, etc.), characters (actors' details, role, sequence number, observations), set design (furniture and props), among others.
- Work plan.
Now that you have defined all the necessary requirements for the shoot, the work plan is prepared. It will serve as a guide for the production.
- Production / realisation.
Most corporate videos on the market are the result of combining commercial, advertising and artistic needs. One of the most important aspects at this stage is communication (both verbal and non-verbal), since it starts in pre-production and remains even after the product is launched.
Another element that enhances audiovisual production is coordination (combining all the elements through the enhancement of details, background lighting, ambient sounds, etc.).
The art of making a good briefing
If you're planning your next corporate video, you'll need to think about the briefing. After all, it's the one that integrates everyone's vision and sets the direction of the project. We don't want any mistakes from the start.
And yes, it may be the first briefing of your life, but first times are always unforgettable. Don't despair. The first steps are the most complicated, but without this document it would be very difficult to make the perfect video for you.
- It speeds up the work.
- It helps the final result exceed your expectations.
- Saves time.
- The information is much clearer.
- It is key to the success of brands.
In short, the brief will allow you to organise your ideas, define them according to your tastes and intentions and start from a good base to guide the production team towards the final product. Once you have defined it, you can start to draw up the script and a sketch of the scenes that could appear.
The brief should include: the subject you are going to present with your video, the objective you want to achieve, the audience you are addressing, your brand, who your competitors are, your specific needs (are you clear about where you want to direct your project?), how you are going to measure the effectiveness of the video, the type of production (recorded, with characters, motion graphics, animated...), the style it should have, your proposal, the time you need to have it ready, the elements that should appear (logo, CTA...), the delivery format, the place where it is going to be published and the money you are going to invest.
We know you have hundreds of objectives in mind (click on a CTA, download an eBook, fill in a form, increase your conversion rate, visits to your website...), but it's better not to cover them all in a single video. You could confuse your audience. Or even worse, bore them.
Pick a goal and go for it in your next video.