Keys to creating a good SEO campaign

The main objective of an SEO campaign is none other than to improve the visibility of a website and reach the top positions in Google and other search engines. But sometimes it is difficult to think about how to do it and to know what the keys to good SEO are. Today we tell you about it.

The 12 steps you need to follow to create a good SEO campaign

1. Know your company's objectives: at this point, specify what your company wants to achieve during a certain period of time. You can use SMART objectives: specific, measurable, achievable, relevant and with a set duration.
2. improve the quality of the articles published on your company's corporate blog. This will help to get more visits. In the same way, use headings correctly. With them, we can subdivide the text into different sections so that the order of the information is clear to both users and search engines.
   The most important heading is the H1, which indicates the title of the page. It should always be descriptive and include the keywords, and we should only use one per page.
   
3. include keywords on every page of the website, which will help you to appear in new results lists.
4. create a buyer persona according to your business. Inorder to have a more accurate understanding of who you are going to sell your products or services to, it is essential to develop your buyer persona, i.e. the fictitious and generalised representation of your ideal customer .
5. analyse your competition. It is very important to observe which companies have authority in the searches where you want to appear. A good tool to use is Screaming Frog, which can help you to know which keywords your competition uses and how the content is structured. End of the form
6. take care of your images: When naming your photos, make sure you name the file correctly. Also, the faster the site and images load, the easier it will be to visit and index a page .
7. create a good meta description. The meta description does not affect your SEO directly, but it is an important tag because it influences the number of visits you receive from all search engines. When you write the meta description of your pages, try to include your keywords and at least one call to action .
8. customise your links: Make sure you customise your URLs according to the content of each page of your website and include your keywords. Also, fix your broken links.
9. strengthen your content. Your content should be useful, original and creative. Before selling your product or service think about how you can help your buyer persona and then write a user-friendly article.
10. check that your website has a responsive web design, inother words, that it adapts to any technological device, whether it is a mobile, a tablet or a desktop computer .
11. analyse and measure your SEO strategy. A good place to get this information is through Google Search Console, formerly known as "Google Webmaster Tools", a free tool that helps you analyse, optimise and verify the status of your site in search engines. It shows you all the errors that Google finds when it reads your website so that you can solve them faster.
12. Work with social media. Social media helps you understand if your website is moving in the right direction. In other words, if your content is being shared on Facebook, Twitter or other channels, it is a sign that what you are doing is being accepted. If, on the other hand, you are using proper social media marketing methods, but it is not getting any return, it is an indication that you need to improve the quality of your content or review where you are going wrong to correct it.

5 useful tools to strengthen your SEO campaign optimisation

• Google Analytics: This tool allows you to obtain endless data about how, when and how many users browse your website.

• Webmaster Tools: This tool is used to check that a website is optimal to be crawled by Google and will give you information about those parameters that the search engine considers relevant to improve the positioning of your website, favouring a better SEO.

• Sitemap XML Generator: This tool will allow you to create an XML sitemap file, which will facilitate the reading of your website. It is necessary to have a good content strategy, which allows you to generate quality and original texts in order to achieve a good web positioning.

• Google Trends: Google Trends helps you to discover what the trends are in relation to the product or service you are offering. In the same way, this free portal allows you to carry out a basic diagnosis of your website, indicating which aspects of your website need to be addressed most urgently in order to improve your positioning as soon as possible.

• SERP checker: It allows you to measure in a simple way and in a matter of seconds the real position of a web page in relation to that of the competition

It is impressive how much can be achieved with good SEO, so bear in mind the basic tips we have given you and use tools that help you to create your strategy.