In two words: simple and effective, even exciting and innovative.
Having a website is an almost instinctive decision when you decide to start a business. And it doesn't matter if it is already consolidated or if you are in the start up stage. You have been putting all your effort into your project for too long and now is the time to gain visibility. What doesn't communicate, doesn't exist. That's what we call it.
And among everything you need to build your website, we are going to present you the most important keys to build yours from scratch.
just in time!
9 keys to building websites
No matter how much effort you put into your business, if you don't communicate to your customers that you are there, showing them your best products and services, they won't notice. And just as it is important to have an ideal shop window, it is also necessary to have a quality website that serves as your business card.
do you have a pen and paper at hand? Take note of the most important keys:
- Define your potential audience. Who are you targeting?
Every project is aimed at an audience, so you must define yours in depth: objectives, concerns, needs, demographic information, interests, sites where you look for information, profession... These data will give you important clues to offer a service adapted to your potential client and attract them to your website in a natural way. Everything that appears on the page must be focused on this profile. Is it an adult audience? Perhaps, the most advisable is to offer professional and serious information. Or is it an older audience? Take this into account.
- Define the objectives of the website. Clarity first and foremost
what is the objective of your website? It is important to answer this question to define the functions that will be developed within it. If it is an eCommerce, the ideal is to integrate a payment gateway and other elements that allow an efficient sale. If you are going to create a blog, the objective will be to generate interaction and for this there will be a constant flow of information. You must also define the route that the user will take when entering the page.
- Offer the best user experience (UX) possible. Afterwards, you will be thankful for it
To do this, you must pay attention to the links, buttons and elements(text area, check button, etc.) of your site. The factors and elements that aim to create a good experience between the user and the page are vital to provide value and generate emotional responses in the behaviour of users.
- Think about hosting (if you haven't already done so)
The only thing left to do is to upload your website to the Internet and for that you need to hire a hosting service. What is that? The house where your website will live: Hostgator, iPage, Arsys, GoDaddy, etc. It is necessary to make the transfer with delicacy so that after all the development and care you can have your site available to all users. Now, you have an online business.
- Design your site with sense. Tailor your homepage and internal pages
Make it easy for users to navigate through your website. To do this, you can think about the factors that will give meaning to your page. For example: make the design and the information a perfect combination and not a competition between the two. If you do this, it will result in a fast and intuitive navigation. Corporate colours and logo are also on the list of visual elements that will improve the user experience, without forgetting the content and interaction areas.
- Upload valuable content, content that contributes and does not detract from the user's experience.
That is, understandable, readable, actionable, findable and shareable. With your own information, official sources, contrasted and original data. The information that your users will not be able to find elsewhere. With H1 tags for the title and at least two H2 tags, images between paragraphs, lists or subtitles, calls to action, etc. Will you be able to arouse any emotion in your readers?
- Add video, aligned to the content
It will help the user to understand everything you tell them in text. Because if a picture is worth a thousand words, a video is worth a thousand images. Video or GIFs provide entertainment, fun, emotion and allow the brain to retain much of the information you tell it. It will improve SEO and increase engagement.
- Create forms. Without contact details there will be no first appointment.
They will help you to obtain useful information from the users who visit your website, either to carry out satisfaction surveys, mailing lists or something else. The design of the forms must be carefully designed and made according to the type of website. Customise the background, colour, typography and text. Meanwhile, you will be creating your own database.
- does it work?
The time has come to test your website to detect possible errors and correct them. In this phase you check the loading time, multimedia files, images, links, compatibility with other browsers and much more. This is the time to do a quality control to see that everything works correctly and that it fits the needs of your business. Once the approval is ready, it's time to take off.
Now that we are living in difficult times and a new normality, it is time to develop other functionalities to adapt to the new ways of buying for the user.
Website development: Shall we start?