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HubSpot integrations: What are they and what are they for?

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One of the keys to success for today's businesses is switching between different applications in order to complete a task, a process that in the long run, becomes very slow and tedious. Imagine if every time you have to perform a task you have to go from one application to another to get the results you need. Complex and time consuming, isn't it?

HubSpot integrations have appeared as the unified solution to this problem. These integrations allow an organisation's data to pass from external/internal systems to a single software; being able to manage all that information for future tasks from a single place and with all the advantages of the different applications you use in your organisation.

But what are these integrations and what exactly are they for?

we tell you all about it here!

what are HubSpot integrations?

HubSpot is a content optimisation system (COS), which means that it is marketed as a fully-featured inbound marketing tool, whose main features are its content management system (CMS) and its customer relationship management (CRM) tool.

Since one of HubSpot's major goals is to distribute the tools necessary for business managers to market their products and services without unwanted obstacles, integrations play an important role in providing these tools.

A CRM integration serves as the seamless connectivity between a customer relationship management (CRM) software and third-party applications. One of the great attractions of these integrations is that they result in automated actions that extend the functionality of the software, eliminating the need to switch between systems or platforms.

For example, if you use HubSpot's CRM, you may want to leverage your email contacts to facilitate a funnel to capture consumer interest in your product.

To do this, HubSpot allows you to integrate your website with your Gmail or Outlook inbox.

In short, a HubSpot integration consists of adding functionalities from another software or application to the HubSpot platform to facilitate content management, customer relations and the internal processes of an organisation. The latter varies depending on the type of integration being carried out.

To see all the apps you can integrate with HubSpot, you can go to the HubSpot App Marketplace. While no one knows exactly how many apps are offered in this marketplace, it's safe to say there are quite a few.

when is it necessary to use HubSpot integrations?

If your intention is to use all the resources at your disposal to ensure the success of your business, then HubSpot integrations are always necessary, and one of the main keys to achieving business success is to be aware that any product or service must be promoted using purposeful marketing schemes.

Business blogging, using inbound marketing techniques, is a sure way to attract customers to your business. Companies that have a blog and upload content regularly receive 67% more leads than those that do not.

That said, writing content is only the first step.

There are other key aspects such as converting leads into customers, attracting traffic to your website that can convert into a potential customer or having the necessary tools for your visitors to navigate your website quickly and easily.

HubSpot integrations are most often done to enhance your CRM or improve your CMS.

HubSpot has around 73,000 paying customers and 94% of them choose to use HubSpot's apps. Even if you want your content to be up to scratch, you need to go further in other aspects of your website.

what are HubSpot integrations for?

As your business grows and evolves, integrations alleviate and eliminate the need to purchase new software, allowing you to continue using your current system while adding connections to third-party applications to enhance the system's functionality and provide additional features you may need but can't build into your software.

In other words, imagine Netflix and Disney+ merged into a single application. You could have a much more complete catalogue of shows and movies, and much more choice in terms of accessibility features for each programme.

By using integration connections across your systems, you can leverage your business to get a much wider range of tasks completed in your software as you enhance its functionality. This is especially useful as your business grows and your needs change.

While your software may offer the functionality you want at the start of your business, you are likely to need more applications as your business grows.

Types of HubSpot integrations

There are several types of integrations, each with its own set of features to meet various needs. Because some integrations serve multiple functions, categorising them is the easiest way to think about them. This means that while each integration serves a specific purpose, technically they can be classified into several categories, as they serve more than one purpose.

Instead of going through each category and integration one by one, here are some examples of how HubSpot integrations can be useful:

  • Email

As mentioned above, syncing HubSpot with an email system can be very advantageous for HubSpot customers - for some, it's at the heart of all their marketing and sales efforts.

Through data and analytics, you can attract more leads by sending the right message at the right time.

  • Content

Although the example seems vague, HubSpot and content integrations go hand in hand. Of course, this is because HubSpot is a COS (Content Optimisation System).

If you don't plan to use the COS to its full capacity, you can opt to use HubSpot CRM and then integrate the tool with your WordPress website.

On the other hand, any content you plan to put on your HubSpot website can be optimised with a diverse range of applications. Zerys, for example, lends you freelance writers to plan and write your content. This integration increased Spot On's organic traffic by 82%.

There are also other applications that perform other tasks such as multi-channel publishing, converting a post to an ebook and even creating pages without code.

  • Video

Wistia is a fairly popular HubSpot integration that allows users to learn more about their customers through video metrics. For marketers, the data that comes out of it is inherently positive, providing insight into what's working and what's not.

Most of HubSpot's video integrations are used to create videos first and foremost. Video marketing has been proven to be highly effective, with 81% of companies already using video as part of their marketing strategy.

  • Sales

Managing customer relationships is arguably the most important part of marketing - you need to leave customers with a good impression of your customer service, whatever the problem.

Sales integrations help companies bring together their sales tools, tactics and lead information using HubSpot, so they can keep their marketing, support and sales details in one central location for all teams to access, analyse and reference as they see fit.


HubSpot integrations, whether for your CMS or CRM, can be instrumental in fleshing out your website.

And if you're looking to incorporate more features than the service currently offers, you can implement custom integrations. If this seems too complicated, you can rely on professionals who are able to reliably create exceptional products. Contact Occam to get qualified Hubspot developers and start building an ambitious project together.

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