If you're interested in growing as a company, you've probably heard more than once about video marketing, a key part of a company's actions both within and outside its content strategy. But before we get into the subject, let's remind you what video marketing is and what potential customers are.
Video marketing
It is a marketing technique based on audiovisual material used to promote a brand, a product or a service. During the last years, it has become the ideal companion of the content strategies of companies, due to its capacity to retain and understand the information transmitted.
Potential customers
We are sure that you have heard of them. They are those people who, at a certain moment, can become buyers, users or consumers of your brand and who share a series of qualities, needs and/or problems. Someone is longing for your products or services, and that someone is fundamental for the subsistence of your company.
Now, can you attract potential customers with video?
Many brands are still wondering if this is possible. We are in the first quarter of a new year. 2019 has brought fresh air, promising trends and a deep desire to continue innovating. Surely, you too have observed how companies have transformed their behaviour, betting on new marketing strategies and abandoning other traditional methods.
Whether it is because they are easy to consume, because of the amount of information that circulates on the web, or because information is much easier to understand, videos have become a support for brands. Thousands of internet users consume them every day, and their possibilities are getting better and better. In the audiovisual world there are no impossibilities, something that has been demonstrated with the arrival of techniques such as 360º video.
Video marketing has become one of the most effective techniques for attracting potential customers. Did you know that? And it is no coincidence. It is a very popular strategy nowadays, and it is not only the preferred format for companies, but also for customers. This common ground makes the relationship between the two very natural and effective.
how to attract leads throughvideo?
Those agencies and professionals who have dedicated their careers to creating videos for brands in different sectors know a lot about this. At Occam Digital Agency we are convinced that the best is always yet to come, and, in this line, what we receive is a reflection of a corporate world that is strongly committed to the new trends in video marketing.
To attract potential clients through this tool, it is necessary to be very clear about what we want to transmit and how we are going to do it. In this way, you will be creating the basis of your audiovisual project. Internet users do not consume video just to entertain themselves, they also do it to investigate in the process of acquiring a product or service.
Around 1,000 million videos are watched every day from mobile devices alone, something that does not seem to be decreasing this year. Do you need more proof to believe it?
The audiovisual format is being harnessed to help users make a decision, so brands are creating audiovisual pieces to accompany their posts. Presenting their products and services, going deeper into them, explaining a topic in question, introducing themselves, and resolving doubts can be 5 reasons enough to implement avideo marketing plan.
We are sure that if you follow these tips you will attract your potential customers.
