When your company designs a website to have a presence on the internet, you are just taking the first step. Having visibility on the web requires certain techniques aimed at achieving what has been called web positioning.
Nowadays, one of the most sought after professionals for a company are specialists in online positioning or SEO. The strategies that are determined for this type of marketing require not only extensive knowledge, but also dedication, effort and resources.
what is SEO?
SEO (Search Engine Optimisation) is the process of improving the visibility of a website in the organic results of the different search engines. SEO refers to all the good practices necessary to optimise your website and that will make you gain relevance in a natural way for search engines such as Google.
With a good SEO we will achieve to raise the positions in the search results of your website according to the keywords previously defined with the intention of gaining quality traffic to increase conversions.
The goal is still to improve the visibility of a website and reach the top positions in Google and other search engines, so SEO involves much more than just a mere presence on the internet.
Steps to follow to improve your positioning
Before thinking about improving the positioning of my website with a good SEO, we must first analyse whether we are sending the right message that offers a solution to the needs of the audience we want to reach:
1- The message is the basis.
We must optimise our message so that it gains maximum visibility, we must be aware of provoking something in the user so that they access our content. To do this, it is very important to know your users or potential customers, you must discover what they like so that you can offer it to them.
2- Create original content
Once you know which keywords to use, you should focus your content on those keywords. Bear in mind that quality is more important than quantity when it comes to improving the positioning of a website. Content must be original and unique. Content does not only refer to text, but also to photographs, videos, audio, etc.
3- Optimise your web content
Now, once we are clear about who we are targeting, what we want to say and what keywords we are going to focus on, we have to work on the website so that the content has the highest possible visibility. To do this, it is interesting to work on the keywords throughout the page and personalise it for a good user experience.
4- Update the content
The website should have updated content as far as possible. By offering new and updated content on a regular basis, we will achieve user loyalty, because in addition to enriching our website with content, we will be offering more value based on the user's needs.
Your blog is not only a great tool to create content that attracts Google, achieving posts with a great natural positioning, but it also allows you to generate content that is easy to share, create relationships and reinforce your brand.
5- Take care of the web design
At the same time that we give importance to web design, we also have to take into account usability and navigability. In the case of an article it is also very important to present the content in an attractive way. We must present the content thinking about the behaviour of a user, the easier and more attractive we make it the longer we will retain them.
6- Look for the best channels
A website that is not very old does not usually generate many visits on its own, for them it is necessary and appropriate to find the most suitable channels to reach the audience that interests us and convert it into quality traffic. Each channel is different and for some things you have to know which is the most appropriate according to your audience. For example, social networks are a good channel for a certain segment of users, blogs, forums, youtube, etc.
7- Analyse results
No online strategy is good if it is not measurable. Google Analytics and WebmasterTools will help you to be aware of the performance and traffic of your website through good and clear statistics. It is very important to know where your traffic comes from, which of all the keywords have found you, how long your visitors have been on your website and which page has more visits, all this and many more functions from these free tools.
8- Rectify and correct errors
With statistics you can have real-time control and see in advance where we are making mistakes, maybe we are focusing on a keyword that in the end does not give the desired results, or we can simply optimize resources to get the maximum performance. Websites must be alive, we must be aware of them and take care of them, because in the end it is our digital reference point.
If you still think that SEO is something complex and inaccessible, don't listen. A website without any SEO optimisation can also achieve an excellent natural positioning as long as it has a good strategy and offers unique and relevant content.
However, when it comes to improving the positioning of your website, imagine that your new website is as if it were your brand new shop. If the shop does not have good visibility on the street, pedestrians will not see it when passing by and will not enter, right? Well, a website is the same, if we do not make an effort to make it known, nobody will come to see it.
If you are wondering which is better, organic or paid positioning, here you have the link to the article to decide for one or the other.
