As we already know, because we have heard about it hundreds of times, the optimisation of our website is essential because it is the way to show our website to the users, it is the way we have to "sell ourselves". That is, our website will be our showcase to the users. Do you really know all the benefits of optimising your website? We tell you about them!
what is SEO optimisation?
SEO, or Search Engine Optimisation, is a series of content optimisation strategies that aim to improve our position in search engines for certain search terms, in order to increase traffic to our website.
Therefore, the strategies we use to position our website will be SEO techniques that not only manage to direct more traffic to our website, but also improve other features. Some of these features may be: improving the design of our website to make it more attractive to the user, improving the keywords we use to refer to our content on the web, etc. In short, SEO positioning offers our website many advantages that go beyond finding us in the first position when someone searches for terms related to our website on Google.
To optimise our website we need to carry out SEO positioning strategies as thanks to them we will be able to position ourselves in search engines, mainly in Google, as it is the most used globally.
An optimised website with well thought out SEO will achieve better conversion goals and will save you a lot of time and money.
Therefore, the strategies we use to position our website will be SEO techniques that will not only drive more traffic to our website, but also improve other features, such as: improving the design of our website to make it more attractive to the user, improving the keywords we use to refer to our content on the web, etc.
Benefits of optimising our website
- Improve the return on investment:
As we have already mentioned at the beginning of this post, one of the main objectives of SEO positioning is to direct a greater number of traffic to our website. And if possible, that this traffic is of quality. Once we have managed to increase traffic to the website, sales will increase. It is true that not all visitors will become customers, but it is true that there will be more probabilities.
- Achieve a good positioning in the long term:
Another very important advantage of SEO positioning is that it is an inbound marketing strategy that will also serve us in the long term. That is, if we manage to have a good positioning on the web, and we are periodically doing maintenance to keep us in the top positions of Google or another search engine, it will not be easy to "take our place". Therefore, this will help us, in the long term, to be very high in the search results and, therefore, generate greater profits from our web business.
- Gain targeted traffic:
Studies show that 75% of people only "click" on the first three links displayed by any online search engine when they type in search terms, and only 15% go on to the next page.
what this shows us is that it is important to be at the top of the search results as the majority of users looking to buy something related to their searches will only choose us if they find us first.
In order to rank higher, it is important to use keywords that help us to relate specific terms to our brand so that users can find us quickly.
- Generate more sales:
It is not hard to believe that if visits to our website increase, sales will also increase. However, this is not always the case. Sometimes we can receive many visits to our website but, if the customer does not find what they are looking for quickly, they will go back to the place they came in. This affects not only our sales, but also the bounce rate generated by our website.therefore, SEO positioning not only generates more traffic, but will also help to optimise the conversion rate of our website, i.e. when we use the right keywords and have a website with a lot of visual clarity, the targeted traffic is highly likely to become our customer or at least show an intention to communicate with our brand.
- Get a good promotion:
This is one of the advantages of SEO positioning that the campaigns we carry out to increase traffic such as Google Ads, for example, do not have. When we create campaigns, the moment we stop it, it stops generating traffic. On the other hand, the same does not happen with SEO as it offers us durability over time once our website is optimised.
Create good digital content:
Google does not know how to decipher the content that appears on our website, and even less so when this content is written in Spanish. Therefore, it will position any content. However, it is important that what we write has good keywords, since, when positioning our website, we want visitors to find on our website what they were looking for and not leave again to go to another company's website.
achieving visibility for our brand:
When we are at the top of search results on the web, we are gaining a good online reputation for our brand. That is, if we appear in the top positions, we are giving the user a sense of confidence because it means that we are standing out from other companies that do the same. Quality, therefore, is closely linked to this and will make the image of our brand is extolled.
improve loading time and gain usability:
It is also important, when we do the SEO analysis to improve the positioning of our website, to know how long our page takes to load. When we enter a page on the internet, if it takes too long to load we will leave it without having consulted it.
Therefore, it is important that we improve the loading times of our website, that it does not contain images that take a long time to load, etc. Another of the advantages of SEO positioning is that to be well positioned we must improve our website. We must make it as intuitive as possible so that the user finds it easy to navigate through it and understand the characteristics of our products or services.