On both sides of business success there is a clear opportunity to grow and innovate, or stagnate and disappear. Writing is a technique that has been with us for more than 3,500 years. Imagine how many things have changed since then. Today's techniques have nothing to do with those of that time. Not even those of a couple of years ago. Written content has become a reason for marketing strategies for companies, so it is no longer enough to write about a topic without further ado, but you must use the right words, the right expressions, and above all, put yourself in the shoes of your audience or audience.
In this post we want to talk about content strategies because they are the most direct way to attract potential customers to your brand. Do you want to know more about this concept?
Then join us.
Planning, development and management
These are the three general steps of any content strategy. Planning involves developing the content plan that you are going to generate; developing requires establishing the steps that you are going to use; and managing involves detailing how you are going to carry it out. These 3 concepts are the fundamental steps to develop a content marketing strategy. Below we tell you what are the advantages for online businesses:
- Increases brandawareness.
- It is cheaper and more effective than traditional marketing.
- You can use metrics to measure results.
- Increases leads or sales opportunities.
- Reduces costs.
- Increases visibility.
- Increase traffic to your website.
- Improve the positioning of your website in search engines.
- Attract customers
Fictitious example of the role of content strategy in your business
Imagine for a moment that you run an online cleaning products shop, but sales are not going very well. Your goal is to improve for 2019, so you have decided to open a blog on your shop's website and publish articles about the importance of having cleaning products available in companies and the most common problems about the quality of these products in your potential customers. You are writing a few posts a week, so you are starting to gain positions in Google.
When your potential customers have a problem or need regarding cleaning products, they search for information on the internet to solve their doubts, find your articles and discover that you offer products that can help them. Some users will consider you for their purchase, while others will abandon the content and continue searching. Those who stay have discovered that you are more than prepared to solve their problems and needs.
has this example helped you to understand the role of content in your marketing strategy? If you want to know how to create a content strategy specifically for your brand, remember that you can contact us. We will be happy to help you.
what questions should you ask yourself when creating a content strategy?
First, think about what you want to create a content strategy for. Your objectives must be specific, as they will mark the path to their achievement. So, it is important that you start by asking yourself these questions and give them an answer as far as possible. We tell you about them:
Planning:
- what do I want to say? Think about what you want to convey.
- who am I going to address? Think about the audience you want to reach.
- how am I going to achieve it? Think about what you have to do.
Management:
- what are you going to create? Think about the type of content.
- what actions do you need? Think about how you need to do it.
Opportunity:
- what is happening? Think about the current situation and where you are now.
- what do you want to achieve? Think about the goals you want to achieve and where you want to be.
Conversion:
- how are you going to measure it? Think about the metrics you are going to use to measure results.
- how are you going to implement it? Think about where you are going to distribute it.
These are the main steps to follow in the creation of a content strategy for your online business. We are talking about the engine of the Inbound methodology, an element capable of translating into attracting potential customers.
